By Akulaeva Ekaterina Bullwhip effect – example of Inc. and its suppliers According to Wall Street Journal’s article “'Bullwhip' Hits Firms As Growth Snaps Back” Caterpillar Inc. - the world's leader in manufacturing of heavy-equipment - due to the company’s expectations of economy’s recovery and need for replenishment of inventories after crisis inventory burn-off regime at the beginning of 2010 was about to place huge orders to suppliers for “everything from hydraulic tubes to shatterproof glass”1
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