about the costumers and their perception. Elements that create a global brand are identifying you company. Who are we, and what do we represent? It’s about being consistent. It’s about differentiating yourself from your competitors. We are different. Burberry is also somewhere high on that list. They have managed to create a huge value and becoming that luxury brand that everybody wants.
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Entrenched in the Digital World Executive Summary: In 2009, British luxury brand Burberry, like its competitors, was still unsure of how to build a valuable presence in social media. This case study looks at how it eventually capitalised on the new medium - without eroding the exclusive, aspirational qualities that are core to the world of luxury. In 2009, fashion house Burberry was feeling the pressure of the economic downturn, even though its financials had been strong over the past decade
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Marena Rodriguez Wednesday 1pm Class October 15, 2013 Week 3 Fashion Article Summary – Burberry/Apple Apple has done it again. Not only have they recently released the much anticipated, fashion forward, iPhone 5c and 5s, but also they have managed to recruit Burberrys own CEO Angela Ahrendts. The worlds of high fashion and technology have officially collided. This is quite an accomplishment not just for apple, but for the fashion industry as well. Having someone as powerful and trendsetting
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Within a few days, hundreds of European women were searching out the same look. Welcome to fast fashion, a trend that sees clothing retailers frequently pur-chasing small quantities of merchandise to stay on top of emerging trends. In this world of “hot today, gauche tomorrow,” no company does fast fashion better than Zara International. Shoppers in 77 countries are fans of Zara’s knack for bringing the latest styles from sketchbook to clothing rack at lightning speed and reasonable prices. Because
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CHAPTER 2 CASE STUDY Zara International: Fashion at the Speed of Light At the announcement of her engagement to Spain's Crown Prince Felipe, Letizia Ortiz Rocasolano wore a chic white trouser suit; within a few weeks, hundreds of European women sported the same look. Welcome to fast fashion, a trend that sees clothing retailers frequently purchasing small quantities of merchandise to stay on top of emerging trends. In this world of “hot today, gauche tomorrow,” no company does fast fashion better
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In 1997, Rose Marie Bravo set out on an impossible journey to reinvent the Burberry brand by transforming Burberry from “a tired outerwear manufacturer into a luxury lifestyle brand that was aspirational, stylish, and innovative.” Firstly, she was very effective in identifying the most important factor that would ensure the success of the brand. She initiated her call to action by forming the very best management team possible. She looked for efficient industry professionals whom were experts that
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BURBERRY 1. Bravo’s team has managed to elevate the overall status of the Burberry brand. How has it managed to accomplish this? Bravo’s goal was to transform Burberry from a tired outerwear into a luxury lifestyle brand that was aspirational, stylish and innovative. And she began by recruiting a top management team, who could succeed in a retail environment and also understand customers, price points and gaps. Together, they changed the brand’s name from Burberry’s to Burberry and introduced
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Basingstoke, England Founders: Thomas Burberry Headquarters: London, England No. Of locations: 497 Area served: worldwide Key people | * John Peace (Chairman) * Christopher Bailey (CEO * and Chief Creative Officer) | Products | * Clothing Accessories Perfumes Cosmetics | Revenue | £ 2,330 million[1] | Operating income | £ 461 million[1] | Net income | £ 332.3 million[1] | Employees | 10,600[1] | Website | www.burberry.com | Brands Burberry operates under three brands:
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can be shared across all functional levels and management hierarchies. Enterprise systems are valuable in eliminating the problem of information fragmentation caused by multiple information systems in an organization, by creating a standard data structure. A typical Enterprise Information System would be housed in one or more Data centers, run Enterprise software, and could include applications such as Content management systems and typically cross organizational borders. The word enterprise can have
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internal environments, such as culture, the structure of the organization, resource and task allocation, and external environments such as competition or government regulation. These factors contribute to the performance, success or failure, and survival or fall of an organization. Organizational-behavior theories help to explain the collapse of Enron and how leadership, management, and organizational structure contributed to its failure. Organizational Structure With a market capitalization of nearly
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