INDUSTRY PROFILE Global Fast Food Reference Code: 0199-2230 Publication Date: September 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754
Words: 8427 - Pages: 34
not large enough and mostly its growth in China is due to their purchase of Yonghe King Chain. Whenever we discuss about fast food restaurants, the first name which comes in our mind is of McDonalds which has the world’s largest chain of fast food restaurant. But, this is not the case in the Philippines where Jollibee has been the name for fast food for more than two decades. Jollibee doesn’t have a popular global name but in its home town it has four popular brands named- Jollibee, Delifrance,
Words: 907 - Pages: 4
Burger King’s History – Burger King was founded in 1954 in Miami, Florida. The corporation was initiated by James McLamore and David Edgerton. Prior to starting Burger King James and David had been deeply involved in the restaurant business. Their main idea for the restaurant was center around a place that people would come to and get the best quality food. They also wanted the experience to be in a pleasant atmosphere. Burger King operates more than 12,000 restaurants in all 50 states
Words: 3174 - Pages: 13
advantages Riordan has in common with McDonald’s and Burger King. This study will estimate, which competitive strategies Riordan could use to improve innovation and sustainability of business operations both in the United States and in the global market. Research will explain why those competitive strategies were chosen and estimate how they may affect sustainability of long-term organizational performance. The examination will also explain how the global market would affect the business strategy of Riordan
Words: 1122 - Pages: 5
following information in your group presentation: a. What is the company's industry? Burger King is a fast food company from the United States. Today, this company is implemented all over the world and it is one of the most famous fast food companies all over the world. Often abbreviate as being BK, its headquarters are located in Florida, United States of America. By developing the first Burger King, James McLamore and David Edgerton the two creators had given the community a comfortable
Words: 2149 - Pages: 9
board, 2 directors, Vice President and Control (The Official Board.Com). Burger King has 22 executives comprised of a CEO, 8 directors, a Chief Financial Officer(CFO), Human Resources, Operations, Legal& Secretary,Communications & Culture, Asia Pacific, EMEA, Latin America, North America, Chief Information Officer(CIO), Product marketing, Investor Relations & Global Communications, Operations, North America Operations (The Official Board.Com). Organizational Function The main contributing
Words: 725 - Pages: 3
board, 2 directors, Vice President and Control (The Official Board.Com). Burger King has 22 executives comprised of a CEO, 8 directors, a Chief Financial Officer(CFO), Human Resources, Operations, Legal& Secretary,Communications & Culture, Asia Pacific, EMEA, Latin America, North America, Chief Information Officer(CIO), Product marketing, Investor Relations & Global Communications, Operations, North America Operations (The Official Board.Com). Organizational Function The main contributing
Words: 727 - Pages: 3
in. Carry out an internal analysis of the firm (organization audit) using a range of sources and producing a reference list. P2.1, M2 The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers. Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two
Words: 3654 - Pages: 15
Discussed first will be a full description of McDonald’s corporation, including its background, followed by a financial overview with comments for each financial category reviewed, the a comparison of financial ratio’s between McDonald’s and it rival Burger King derived from their 2009 and 2009 annual reports. Finally a support will be provided based off of all findings. Part One: Company Description The McDonald’s Corporation is a well-known restaurant chain that franchises and operates fast food
Words: 2116 - Pages: 9
new trend that has being evolving during the years has also created areas of distress among competition. Nowadays customers want to change fast-food restaurants to a healthier one. That increases costs, because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another market that wasn’t reached before. Internal Analysis Once of the major problems faced by McDonalds and can clearly be seen in
Words: 6263 - Pages: 26
