stage is to maintain the core customer group and build trust and goodwill among the customers, this stage is marked by a rise in consumer demand and a consequent requirement of increased inputs in terms of production, manufacturing, and general operations to keep up with the rising sales and continue growth. The growth phase is thus marked by increased sales, rise in profit margins and thus establishment of the brand name in the market. Once you have given consideration to expanding, the next step
Words: 11974 - Pages: 48
external environment includes three threats and three opportunities. The opportunities included global expansion, the trend of healthier eating, and the growing market for coffee drinks. The three threats came from social activists, the large amount of competition, and the unhealthy food image in the eyes of the public. The analysis of internal environment includes three strengths, which are which are global expansion, specializing training and efficiency of the top management; two weaknesses which
Words: 3454 - Pages: 14
the company, Mr. Kerii B. Anderson II. TIME CONTEXT: 2007 III. PROBLEM STATEMENT In 2006, Wendy’s net income dropped by 58% and closed 199 restaurants during the year. High competition remains with other fast-food restaurants (McDonalds, Burger King and Yum Brands) Wendy’s is facing the prospect of being sold to Triarc owned by its largest institutional shareholder, Peltz. Under the pressure also of Pelz, Wendy’s sold Tim Horton’s even though it was a profitable company in the coffee and
Words: 744 - Pages: 3
1 / 18 I. Background Information / Additional Perspectives It was on April 22, 1998; during the Global Earth Day Celebration that Goldilocks Bakeshop became a recipient of an award that is not something to be proud of. Goldilocks received the Lason Award from the Sagip Pasig Movement (SPM) and was cited as one of the top six polluters of the Pasig River. It was its bread plant in Sta. Mesa, Manila that discharged a heavy load of water waste due to their unfinished waste water treatment facility
Words: 2605 - Pages: 11
a Filipino multinational chain of fast food restaurants headquartered in Pasig. JFC is the owner of the popular fast food brand Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger business. Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. JFC's principal business is the development, operation, and franchising of quick-service restaurants under the trade name "Jollibee". Jollibee was founded by Tony Tan Caktiong and his family. At the age of 22, inspired by a visit to
Words: 562 - Pages: 3
food with consistent taste, quick service and clean and familiar environment. Besides, strong adaptability of the company in operation of chain stores in other markets of different cultures and market condition have contributed in making McDonald’s a successful quick service restaurant. Aligned to that, McDonald’s typically spent about twice as much on advertising as Burger King and Wendy’s. Even under environment of intense competition, McDonald’s has proved to stay firm on its high position in the
Words: 340 - Pages: 2
Introduction Established in 1975 as an ice-cream parlor at Cubao, Jollibee is now the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing
Words: 3479 - Pages: 14
with multinationals in the Philippines, and has begun a large expansion into the international market, including China and the United States. Jollibee, the original flagship brand, together with its additional product concepts, dreams of becoming a global powerhouse in the restaurant industry. THE PHILIPPINES The Republic of the Philippines is a country in Southeast Asia consisting of over 7,000 islands. The Philippines was “discovered” by Ferdinand Magellan in 1521, who claimed the islands
Words: 1968 - Pages: 8
their one billionth hamburgers, opened their 500th restaurant, “Ronald McDonald” made his big debut, and McDonald’s net income exceeded $1 million.[3] In 1966 McDonald’s was first listed on the New York Stock Exchange, and in 1967 McDonald’s went global. The company kept expanding with the introduction of the “Big Mac” and the opening of its 1,000th restaurant, which was where it all started- in Des Plaines, Illinois. McDonald’s began to mature
Words: 3404 - Pages: 14
PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Mark Gottfredson and Keith Aspinall Walk into the In-N-Out Burger restaurant on Fisherman’s Wharf in San Francisco, and one of the first things that may strike you is the number four. Four colors: red, white, yellow, and gray; four cash registers with four friendly faces behind them; and just four items on the menu. You can buy burgers, fries, shakes, and sodas. All the ingredients are delivered fresh to the store, where they’re prepared in
Words: 5992 - Pages: 24
