rnational competitors in the fast food restaurant industry Although the fast food industry can be divided in at least 12 categories, according to the case study we just focus on the main four segments: Burger, Pizza, Chicken and Mexican food. Despite culinary and cultural differences global players also face other competitive challenges concerning market segmentation in these distinguished categories. In order to have a better analysis structure we decided to use the STEP Analysis by Stonehouse
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McDonald’s Corporation April Hahnfeld Analyst July 18, 2010 HOLD • Threat of Competition: High • Threat of New Entrants: High • Threat of Substitution: Low-Moderate • Power of Suppliers: Low • Power of Buyers: Low • Best profit margin in the industry • Moderate Leverage • Good dividend yield and earnings growth • Attractive per-share earnings growth due to large share repurchases • Significant internal exposure and shareholder focus • Commodity cost risks • Extremely competitive industry
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1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator
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STRATEGIC MANAGEMENT AND COST MANAGEMENT CONCEPTS Introduction The concepts of cost management and strategic management are the foundations for managers. The growing pressures of global competition and technological innovation have made cost management more critical and dynamic than ever before. Now cost management has moved towards a broader strategic focus than that of product costing. This so-called strategic cost management needs to facilitate strategic management in order to allow the
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McDonald’s Corporation April Hahnfeld Analyst July 18, 2010 Recommendation: HOLD Porter’s 5 Forces: • • • • • • • • • • • • • • Threat of Competition: High Threat of New Entrants: High Threat of Substitution: Low-Moderate Power of Suppliers: Low Power of Buyers: Low Pros: Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta MCD NYSE Retailing - Foods Consumer
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Perspective (Operations) 26 Learning and Growth Perspective 27 Appendix 1-Strategy Map 29 Appendix 2- Balanced Scorecard 30 Executive Summary Wendy’s historically has fared very well within the fast-food industry; they have led or been the front runners in a number of key areas that are of extreme importance to customers. However, while Wendy’s has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy’s, McDonalds, Burger King, and YUM
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different activities than your competitors or doing the same activities differently. This is the way your company becomes a superior performer in the industry. Many people describe their positioning based on their customer base. For example, Burger King focuses on young adult males as their target customer. There strategy and positioning is directed to satisfy this sector of the market. Wendy's on the other hand has a different positioning. They base their positioning to satisfy the older health
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decisions with our recommendations and the importance in building and maintaining your competitive advantage. 2. Mission Statement “McDonald's brand mission is to be our customers' favourite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which centre on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to
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The Fast Food Industry The last 50 years or so have been turbulent ones for America. Millions of “Rosies” may have quit riveting but they did not quit working, and the Civil Rights Movement resulted in fundamental changes in American society that have leveled the playing field for most workers today. A costly police action was fought in Korea that is still smoldering today, and the last vestiges of the Vietnam War were finally played out in the most recent presidential election. During the
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CASE STUDY: MCDONALD’S DENNY ARCHIBEK AND JERRY D. MARSH II WAYLAND BAPTIST UNIVERSITY DECEMBER 19, 2015 Author Note This paper was prepared for Advanced Microcomputer Applications MJTG 5302- SA01, taught by Dr. Nick A. Lockard. Abstract Since the McDonald’s restaurant was founded by the McDonald brothers and bought by Ray Kroc, it has become the quintessential pop icon of American culture and made fast food a staple of the American diet. Their history cannot be disputed as having
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