Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ........................................................................................................
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the first Burger King was open to the public in Miami, Florida (www.burgerking.ca/en/1122/index.php). By developing the first Burger King, James McLamore and David Edgerton had given the community a comfortable environment to eat inside of the restaurant, because the restaurant was the first fast food business to offer people the option of dining in the restaurant or going to the drive thru(www.burgerking.ca). With McDonalds being the largest fast food chain in the world, Burger King rates as the
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industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force
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the market's total value. Market segmentation II Americas accounts for 47.4% of the global fast food market value. Market rivalry While particular segments of the fast food market can be concentrated - for example, the burger segment is close to being a Burger King / McDonald's duopoly - the market as a whole is fairly fragmented, with many independents as well as larger chains. Global - Fast Food ©
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Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a
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Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a
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the company’s momentum. Last year, McDonald’s recorded its strongest comparable store sales in the US since 2006 and plans to invest $2.9bn this year to open another 1,300 outlets, including nearly 175 in the US, 250 across Europe and 250 in China. In February, it had its 106th consecutive month of positive same-store sales growth in the US. Its stock price has soared more than 200 per cent since Mr Skinner took the top
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to have quality services and food more than fast food. Moreover, different country has different eating behavior. In western country such as USA, people are willing to eat potato and hamburger. But in China, people prefer rice more than hamburger and potato. Few years ago, McDonald promoted rice burger, and now is promoting rice for dinner. For my point of view, it is really strange and hardly to say it is delicious. Technological Factor: In Fast food industry, technology seems not affect so much
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the result of excessive fast food consumption. Fear of heart conditions, damaged liver and other health conditions, resulted in lower consumption of fast food, which proved to be a major threat to fast food sellers, particularly large chains like Burger King who had thousands of outlets spread across the globe reflecting high investments in the franchise. This major setback also led to a considerable drop in value meals which had been introduced to beat stiff competition from other fast food suppliers
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purchased 0 pounds of apples. This is attributed to the shift to more healthy menu options. -Nearly one in eight workers in the US has at some time been employed by McDonald's. -In India the "Big Mac" is changed into the "Maharaja Mac", a mutton burger in deference to religious injunctions against the consumption of beef and pork. -Sälen in Sweden opened the first SKI-THROUGH McDonald's in the world. -More than 50,000 students from all over the world have graduated with "Bachelor of Hamburgerology"
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