11/20/2015 Marketing Channel MAR 4203 Raquel Eskenazi 3997201 Michael Perera 3004721 Mauricio Etienne 4932817 Antonio Kiriakov 5361314 Kevin Hodgeson 3964446 Andres Lacayo 3342194 1. Is McDonald’s trade-up strategy to the McCafe line of premium coffee products a good deal for the franchisees? Why or why not? The McDonald’s strategic initiative to bring full range of coffee products into its franchisees to all its US stores, created large amount of excitement to the restaurant industry
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(p. 81). The CPM I completed above of McDonald’s and its competitors, Burger King Holdings and Yum! Brands, Inc., shows McDonald’s in a stronger strategic position than its competitors. In May of 2009, looking at financials, McDonald’s had a strong lead over its immediate competitors in the food service industry by having a market cap of $59.8 billion. In comparison, Yum! Brands had a market cap of $16.3 billion and Burger King Holdings had a market cap of $2.46 billion. Some of the reasons McDonald’s
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CTU Online Professor N. Combs MGM340-1204B-03 Vicky Robinson December 22, 2012 Introduction The two companies that I will be conducting my research on and presenting will be in the Fast Food Industry. The two companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry. Background Industry A McDonalds- The McDonalds Corporation is the world’s largest
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shop was opened in 1971.It is the exclusive Australian master fast food franchisee of burger king corporation.The name of burger king was already trademarked by a takeaway food shop in Adelaide.From 2009 to 2010 financial year,the sales was $1.043 billion and after tax profit was $3.21 million.The promotions of Hungry Jack`s are advertising,focus on Australia and sponsorship of AFL&NRL.Hungry Jacks has mini burgers,whopper and spicy chicken tendergrill as its popular products.The place is more as
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Group: BBA 021 Student: Tural Suleymanli Case Study : BURGER KING Chapter 17 . 1. What do you think of Burger King’s advertising tactics? Is it OK to attract new customers while alienating others? Is Burger King’s advertising ethical? Explain. Answer: The success of advertising is very often based on its ability to surprise or in BK’s case shock the viewer. I think that the goal of each organization is to maximize its profits. BK like all organizations had
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[pic] [pic] Charles Pae Quyen Nguyen Jamie Rodman Alexander Perry BSBA 3800 February 24, 2005 Executive Summary The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers
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Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ..............................................
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What is an organization? At what three levels is organizational behavior usually examined? [Objective 1.1] A group of people who have agreed to work together to achieve various goals is known as an organization. Organizational behavior is a broad grouping of beliefs, systems, and tactics studied and implemented to achieve efficiency and help achieve those goals. Complicated and nuanced, these behaviors are subdivided into the following three broad categories: Individual Behavior; Group Behavior;
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2 Introduction There are many fast food restaurants in America presently; among them is Mc Donald’s, currently one of the most successful fast food restaurants in America. Mc Donald’s originally started out as a small restaurant that focused on burgers, fries and beverages. It was owned by two brothers Dick and Mac Mc Donald. Ray Kroc came along and saw their business and put forward an idea to establish Mc Donald’s as a bigger company by establishing them all over America. Mr. Kroc would later
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they need they need to make sure the supplier can meet their demands. The third force is threat of substitute products or services. In the case of McDonald’s there are many other fast food chains to choose from. The main competitors I see are Burger King, Jack in the
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