HISTORY AND THEORY STUDIES FIRST YEAR Terms 1 and 2 Course Lecturers: CHRISTOPHER PIERCE / BRETT STEELE (Term 1) Course Lecturer: PIER VITTORIO AURELI (Term 2) Course Tutor: MOLLIE CLAYPOOL Teaching Assistants: FABRIZIO BALLABIO SHUMI BOSE POL ESTEVE Course Structure The course runs for 3 hours per week on Tuesday mornings in Terms 1 and 2. There are four parallel seminar sessions. Each seminar session is divided into parts, discussion and submission development. Seminar 10.00-12.00
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Consumer Behavior Key Terms: learning, classical conditioning, instrumental conditioning, reinforcement, stimulus generalization, stimulus discrimination, brand loyalty, motives, unconscious motives, buyer decision process, information search, perception, subliminal perception, self image, perceived risk, attitude, cognitive dissonance, post-purchase (cognitive) dissonance, buyer's remorse, purchase decision process, problem recognition, information search, evaluative criteria, alternative evaluation
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favorite kinds of drinks. Many people drink coffee to be able to work or study more effectively. When they feel so tired, some employees or students will need a five or ten minutes break just to drink a cup of coffee. Moreover, someone even have drinking coffee as one of their hobbies. Therefore, in these days, it is quite easy for consumers to buy a cup of coffee at one coffee shop, a can of coffee from the vending machine, or just get some instant coffee sachets at the supermarket. When people
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your graduation certificate. EXPERIENCE CERTIFICATE Q – What are the certificates that one needs to carry related to Work Experience? A – Appointment/relieving/ experience letters on the company's official letter heads will be required. In case you are unable to get any of these three
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Index: |Sr. No. |Topics |Page No.s | | |CRM and CRM in Service Industry |02 | |McDonald’s: | |
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Table of Contents Task 1 5 Describe the main stage of the purchase decision-marking process 6 Identify customer's buyer behaviour and explain the factors may affact it ……………………………………………….7 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing……………………….8 Task 2 13 Evaluate different type of market research techniques 14 Use source of primary/secondary data to achieve marketing research objectives 16 Assess the validity and reability of market research
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Summer Report Title ―Consumer attitude towards Air Conditioner of BLUE STAR‖ under taken at JAY AIR SYSTEM PVT.LTD. Submitted by NIRAJ PATEL in partial fulfillment of the requirement of VEER NARMAD SOUTH GUJARAJ UNIVERSITY, SURAT in record of bonofide study work carried out by AATISH PATEL under my supervision. The project or any part of it has not been previously submitted for any degree. I/c Principal Dr. Yogesh N Vansiya Ambaba Commerce College & MIBM, Sabargam Date: Place: Sabargam. Maniba
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Subject Name: Marketing Management Case No. 1 TIC- A Haven to Fun & Frolic Thakur was very happy, ecstatic in fact, choked with emotions, he flashed the bank draft of Rs. 5000 he was holding in the right hand and told all the young students sitting on the concrete slabs strewn all around TIC and enjoying their CNN (twin pleasure of caffeine and nicotine), “Do you know Pant? That lamboo got confirmed posting in Pune in TELCO… Arre yaar, the same tall lanky fellow who strummed the guitar…
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PEPSI COLA [pic] Introduction: Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909
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Developing Global Strategies for Service Businesses. Author: Lovelock, Christopher H. Yip, George S. Source: California Management Review. 38(2): 64-86. 1996 Winter. Abstract A study provides a framework for developing global strategies for service businesses. It integrates existing, separate frameworks on globalization and on service businesses, analyzes how the distinctive characteristics of service businesses affect globalization and which do not. It then applies the new framework to numerous
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