“Hospitality means satisfy a guest’s need for shelter and lodging and those which provide their patrons with food and beverages.” (Chon and Sparrowe, 1995, p. 3) It is a relationship between a guest and a host. Hospitality always refers to the hospitality industry likes hotels, restaurants, resorts, clubs and any other else. The hospitality industry has become one of the biggest industries in the world. A hospitality service is an intangible factor in the hospitality industry. It is what the host
Words: 2575 - Pages: 11
Wendy’s and Burger King are two major organizations in the fast food industry that have influenced the health and well-being of people all over the world. Wendy's and Burger King share similar characteristics, but the differences between them are vast because they became world renowned through different paths and offer different products. In 1953, with the invention of a machine called the “Insta-broiler”, Keith J Kramer and Matthew Burns opened up a company named “Insta-Burger King” in
Words: 1793 - Pages: 8
McDonald’s 12 MIT Porter 5 forces and value chain analysis hamza akaouch ID: L0014MIMI1012 Class: BABS1 Contents 1-executive summary 2-introduction 3-Porter’s 5 forces 3-1 The competition threat 3-2 New entrance threat 3-3 Substitutes threat 3-4 Threat of suppliers 3-5 Threat of buyers 3-6 How can IT help to minimise theses threats ? 4-VALUE CHAIN : 4-1 Firm infrastructure 4-2 Inbound 4-3 OPERATIONS 4-4
Words: 2591 - Pages: 11
chains are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are
Words: 1675 - Pages: 7
Mutah University ------------------------------------------------- “Effects of viral marketing on fast food restaurants customers’ satisfaction” Done by: - Ala Momani. - Saif Obidat. - Ala'a Al-qadi. Supervisor: Dr. Malek Al-Majali Index Subject | Page | Chapter 1 | | 1.1 Introduction | 3 | 1.2 Study statement | 4 | 1.3 Study questions | 4 | 1.4 Objectives. | 4 | Chapter 2 | | 2.1 Literature
Words: 3765 - Pages: 16
Unit 1 McDonald’s is the world’s largest fast food chain that is originated in California, USA. Ray Kroc became a franchisee of the McDonald brothers (Dick and Mac) and began opening new restaurants, buying all the rights to the McDonald's concept in 1961 for $2.7 million. McDonald’s Corporation give the franchise to Golden Arches Restaurant Sdn Bhd to operate McDonald’s restaurants in Malaysia and the first outlet was opened in April 1982 at Jalan Bukit Bintang, Kuala Lumpur. McDonalds mission
Words: 4509 - Pages: 19
Fiscal 2009 Corporate Responsibility Report Special Note Regarding Forward-Looking Statements: This corporate responsibility report contains forward-looking statements that concern our expectations, beliefs, projections, strategies, initiatives and anticipated events. These forward-looking statements include: statements regarding the timing and method of providing updates to this corporate responsibility report and new corporate responsibility reports, our expectations regarding the future globalization
Words: 16238 - Pages: 65
Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ........................................................................................................
Words: 16278 - Pages: 66
changes in customer tastes and preferences being reflected in competitive strategies in the industry? The restaurant industry is a mature, heavily segmented one from fine dining to fast food. This would indicate that the established restaurant chains – Burger King and Wendy’s specifically – are failing to come across with these customer preferences in their competitive strategies, opening the door to non-typical competitors. Starbucks food offerings are pre-packaged salads and sandwiches, and a small offering
Words: 1028 - Pages: 5
Burger King The first Burger King was called Insta Burger King, created on July 28th, 1953 in Jacksonville, Florida. The founders were Keith J. Kramer and Mathew Burns. This partnership was started in 1952 with Mathew Burns asking his stepson, Keith J. Kramer to go into business with him. At that time Keith owned a drive-in restaurant in Daytona Beach, Florida. Keith went out to San Bernardino, California to visit a McDonald’s. While in California, Mathew and Keith obtained the rights for
Words: 1652 - Pages: 7
