Mutah University ------------------------------------------------- “Effects of viral marketing on fast food restaurants customers’ satisfaction” Done by: - Ala Momani. - Saif Obidat. - Ala'a Al-qadi. Supervisor: Dr. Malek Al-Majali Index Subject | Page | Chapter 1 | | 1.1 Introduction | 3 | 1.2 Study statement | 4 | 1.3 Study questions | 4 | 1.4 Objectives. | 4 | Chapter 2 | | 2.1 Literature
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sure the supplier can meet their demands. The third force is threat of substitute products or services. In the case of McDonald’s there are many other fast food chains to choose from. The main competitors I see are Burger King, Jack in the Box and Carl’s Jr. In the case of Burger King and Carl’s Jr they try to show some
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McLibel, I noticed that McDonald’s has creating many issues that threatening to our society and damage the value of the community around its restaurant and to the consumers eating McDonald’s fat foods. Ethical: Being the world’s largest chain of burger, which mean that a huge amount of tax will go back to the community. At a business standpoint, beside open the business to provide services, products, we open a business to making profit. And at the end, shares those profit back to the communities
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Macdonald’s primarily sells hamburgers, cheeseburgers, chicken burgers, French fries, breakfast items, soft drinks, milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads, fish, wraps, smoothies and fruits in order to change the taste of the consumers. Company also serve soup in the Asian countries. The menu of the company differs according to the serving countries like prawn burger in Singapore. In Germany and western European countries MacDonald’s
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Child Advertising, How Companies Target Children In the past generation, many companies have been targeting children as their main customers and consumers. Eric Schlosser described them as “kid kustomers”, meaning companies are targeting children in their advertisements and getting them to want their products instead of the parents. On the business side of this, it makes sense. If children want the product due to advertising in a commercial they will be more likely to purchase that product when
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food restaurant or burger shop that will offer unlimited mini burgers in with patties like beef and pork complemented with mini-cut fries. The concept will be given much emphasis with the tagline “Know Your Craving” which was suitably thought to have a dual meaning as, We, the company know every one’s craving and as to them knowing their personal want for food specifically. This was planned to be more individualistic in type by tapping the inner desire of people to teeming burgers. B. LOCATION
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The five objectives of operations management (quality, speed, dependability, flexibility and cost) used to describe the operation’s strategies of McDonald, how they are implemented and how they support the organisation’s competitive or effectiveness priorities. Indicate the means of measuring the success of operations management (KPI’s). - RISHI GUPTA Introduction Operations management is important in every organisation and any company which offers any products or services must use a resource
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Fast-Food Feast Case Study (Burger King vs. Taco Bell) University of Phoenix OSC 301 – Operations Management Professor Alan Boyer September 21, 2009 Fast-Food Feast Case Study (Burger King vs. McDonalds) The research to answer the questions to this Fast-Food Feast Case Study was done abroad in two different countries. The first was Burger King on a military base in Stuttgart Germany and the other was McDonalds out on the economy in Tbilisi, Georgia. Having data from two different countries
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Burger King Company overview Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over
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Graeme Beere, this problem represented a business opportunity. In 1982 Graeme, with the help of his brother Wyn, opened a new fast-food restaurant targeted at Dublin’s pub going population. The offering was new for Dublin: a product mix of kebabs, burgers and chips; late night opening; and the option to ‘eat-in’. Making a play on the word ‘kebab’ and Steve Miller’s No. 1 hit song ‘Abracadabra’, Graeme called his new restaurant ‘Abrakebabra’. Abrakebabra expanded rapidly during the 1980s and 1990s
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