BUSINESS PLAN NGUYEN HUYNH PHUONG TRUC 1357031 TABLE OF CONTENT: I. Executive summary……………………………………………… page 3 II. Situational analysis……………………………………………………. 4 III. Marketing strategy…………………………………………………... 7 IV. Manufacturing plan………………………………………………….. 10 V. Financial plan………………………………………………………... 10 VI. Human resources plan……………………………………………….. 11 I. EXECUTIVE SUMMARY: McDonald’s Corporation is a “Centralized, International company”, which competes
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Case Study Burger King Beefs Up Global Operations Rosalind Fields Columbia Southern University Burger King Beefs Up Global Operations by Rosalind Fields February 2012 Burger King leads the world in flamebroiled fast food restaurant chains and operates in all 50 states and 74 countries and territories of the United States. Daniels, Radebaugh, & Sullivan (2011) Burger King’s official websites states that it was founded in 1954 and currently serves over 11 million
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Nutritious Advertisement Campaign Assignment 2: Campaign 18/3/2012 Hayley Craig - 20122769 Contents page 1. Cover page 2. Contents 3. 1.0 Executive summary 4. 2.0 Situation analysis 5. 2.1 external forces 6. 2.2 internal forces 7. 3.0 target publics 8. 4.0 objectives 9. 5.0 strategies 10. 6.0 projects and action plan 11. 6.1 specific tasks 12. 6.2 time frame, 7.0 conclusion 1.0 Executive summary: McDonalds is an internationally recognized
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Assessment of Burger Machine” Submitted by: Bartolome, Ma. Teresa J. Gumboc, Rhea Palisoc, Christine Joy Treyes, Jhon Timothy July 15, 2014 Submitted to: Prof. Seigfred Sapang Business Assessment of Burger Machine Burger Machine Holdings Corporation is commonly known as burger machine. Burger Machine aims to serve the masses. It offers variety of burgers and it has always been retailing in outdoor burger stands instead of shops. Distinctive Competencies * Burger Machine offers
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globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility. McDonald’s sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing
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Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald's Corporation Restaurants, Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1,800,000 (2013) Burger King Worldwide,Inc., Yum! Brand Inc., Subway, Wendy’s Company. Đoàn Thành Nhân…Individual Assignment Page 2 2. Mission and Vission : - Mission : McDonald's brand mission is become our customers' favorite place and way to eat and drink. Mc
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1. Cost accounting relates to what industry? a. public accounting b. financial accounting c. service d. manufacturing 2.Sunk costs are ______. a. future costs b. costs that do not affect the decision c. costs from the past and cannot be changed. d. choice b & c are both correct 3.Which is not a characteristic of managerial accounting information? a. Emphasizes the external financial statements b. Emphasizes relevance c. Provides detailed information about individual parts of the company
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will feel comfort and security. Also, I recommend that they offer a Toppings Bar for their signature Frosty’s as well as iced coffee which is the new trend. When you go to Wendy’s desserts are limited considering other restaurants like McDonald’s and Burger King but if Wendy’s offered more I think they would be the leading fast food restaurant in the country considering how well the quality of food is. Having these two new products would distinguish them from the rest of their
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Discussion 2.1 • Considering each technological innovation discussed in the case, identify which has had the biggest influence on the music industry’s business model and provide a rationale. The biggest technological innovation that has had the biggest influence on the music industry’s business is the ability to download music online. That technology has it so bad to the point that people can get a whole album online without paying for it. Even if the album is purchased online, the
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EFE Matrix for McDonald’s Key External Factors Opportunities Weight Rating Weighted Score 1. Economy forcing people to trade down; .15 3 .45 i.e., choose less expensive options. 2. Demand for healthier options for children & .05 3 .15 Happy Meal fruit/vegetable based themes 3. Competitors (BK & Wendy’s) lack McCafe like options .15 4 .60 4. More than 57% McDonald’s outside U.S. absorb U.S. losses .07 2 .14 5. More US
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