Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ..............................................
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essay I will be comparing the similarities and differences between Burger King and Dairy Queen. I will be covering the two restaurants styles, food types, what they are known for, and information about their establishment. I will be providing accurate and interesting facts about the two restaurants. I will also be providing information about each restaurant before I compare the two differences and similarities. Dairy Queen and Burger King have many similarities with a few differences in restaurant
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Unit 1 McDonald’s is the world’s largest fast food chain that is originated in California, USA. Ray Kroc became a franchisee of the McDonald brothers (Dick and Mac) and began opening new restaurants, buying all the rights to the McDonald's concept in 1961 for $2.7 million. McDonald’s Corporation give the franchise to Golden Arches Restaurant Sdn Bhd to operate McDonald’s restaurants in Malaysia and the first outlet was opened in April 1982 at Jalan Bukit Bintang, Kuala Lumpur. McDonalds mission
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shop was opened in 1971.It is the exclusive Australian master fast food franchisee of burger king corporation.The name of burger king was already trademarked by a takeaway food shop in Adelaide.From 2009 to 2010 financial year,the sales was $1.043 billion and after tax profit was $3.21 million.The promotions of Hungry Jack`s are advertising,focus on Australia and sponsorship of AFL&NRL.Hungry Jacks has mini burgers,whopper and spicy chicken tendergrill as its popular products.The place is more as
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highlighting the gaps that exist and need to be filled. Gap analysis forces a company to reflect on who it is and ask who they want to be in the future. Where is your company now? Burger King Holdings, Inc. was founded in 1953. Burger King is the world's number 2 hamburger chains after McDonalds. By the early 2000s Burger King is a little left behind. Years of under-investment left it struggling in its rival's shadow by the early2000s. Although a lot of consumers agree that it meals taste better than
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| Understanding Position Marketing | Culvers, Dairy Queen, McDonalds, Burger King | | | 6/25/2013 | | Culver’s (Fresh Quality Food) Culver's Franchising System, Inc. operates a chain of casual restaurants called Culver's Frozen Custard. The company began with a single restaurant in Sauk City, Wisconsin, (1984) and as of 2003 had roughly 200 stores, almost all run as franchises. Most Culver's restaurants are found in the Midwest, though the company also has outposts in Texas and
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How Burger King motivates its people to perform their jobs? The dissertation investigates the issues of employee motivation in Burger King and McDonald's exploring the factors that influence employees' commitment to work, the perceptions and attitudes of subordinates in Burger King and McDonald's toward management, the expectations and preference of fast food restaurants' staff towards their managers, etc. Literature on the theories of motivation is reviewed. The methods of the research are based
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Research Method In order to study the correlation of buying patterns of customers over the past ten years and compare them to today’s buying patterns I will be gathering information about three very competitive fast food brands in Canada, McDonalds, Burger King and Tim Horton’s. My research will include going to each individual website, and to research financial numbers that are released about the popular fast food restaurants. I will be looking at overall number of customers over the past 10 years
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A. Price differentiation Both McDonald and Burger King have the special value meal. But there are more discount offers in McDonald which are shown in following table. McDonald | Burger King | * Specific meal are $20 from 5 to 9p.m | * Value menu | * Amazing value menu | | * Relax and refresh value card | | Despite the more special offer, the regular meals in McDonald are between $25 to $30 while the value meals in Burger King are between $25 to $35. It can be seen that
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Entrepreneurial Leadership Yvonne T. Johnson Dr. Etta Steed BUS 508 Contemporary Business October 26, 2013 Determine how Five Guys philosophy sets it apart from other fast-food chains. In 1986 Five Guys started out as a little family burger operation with five locations and a steady following in Northern VA. Today, there are 570 stores across the U.S. and Canada with sales of $483 million. All Family members remain actively involved, in spite of company growth. One reason that Five Guys are different
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