Final Strategic Plan Richard Pitcher BUS/475 May 12, 2014 Ryan Simpson Final Strategic Plan Strategic Plan, Part I: Conceptualizing a Business Anyone who wishes to go into business or who is already in business should have some type of strategic plan in place so that their company could gain success. A strategic business plan helps a company to define its mission, and vision, giving the company a sense of purpose and direction that sets it apart from competitors (Pearce & Robinson
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