Corporate Responsibility and Marketing Strategies Contemporary Business BUS 508 Dr. Melinda Swigart January 18, 2015 Abstract This paper will examine Apple’s current position in regards to ethical and social responsibilities. The leadership under Steve Jobs and Steve Wozniak has built this empire with great success and long term relationships. The violations that they have endured have strengthened their moral and ethical fundamentals. I have identified Apple’s current position and the
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Assignment 1: Apple Analysis: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Business Strayer University Provide a Brief Description of Apple Corporation. Apple Inc. started on April 1, 1976 by Steven Wozniak and Steven Jobs. They had both been interested in electronics and both worked for technical firms in Silicon Valley. After Steven Wozniak came up with a design for a computer, Jobs thought of ways to market this new design. This begins the long dynasty of Apple
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Amazon.com’s e-business Model Yasmar E. Figueroa Prof. Daniel Frost BUS 508, Strayer University April 29th, 2011 Amazon’s Growth 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon has diversified immensely in the past years; its products and ventures provide variety for the customers. The benefits of this growth and diversification is that is expanding its horizon
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Assignment #4: Internet Technology, Marketing, and Security Jack Pendergast Prof. William Vasquez BUS 508 Nov. 28, 2013 Introduction Social media marketing assist businesses to gain traffic or attention through social media sites. There are many social sites some are similar and some differ from the other, For instances, Twitter is a social site designed to let people share short messages and/or updates with others in there group. Facebook, would be classified as a full social networking
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Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Kiva Thompkins January 25, 2015 Professor Jean Fonkoua Assignment 1: Corporate Responsibility and Marketing Strategies Social responsibility is defined as “business’s consideration of society’s well-being and consumer satisfaction, in addition to profits” (Boone & Kurtz, 2013). It is not just important that a organization makes record profits, but that they are social responsible to their consumers. How a organization
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Using Teams in Production and Operations Management- Assignment 3 Katrina Santos-Nunez Professor- Dr. Steven Brown BUS 508- Contemporary Business November 13, 2011 When working with a large task it is helpful to have a plan of action. There are usually many steps and much involvement is necessary for production and or operation. Because of this, it is helpful to have a helping hand. Once team members have been selected and plans are complete it is then necessary to
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Promotional and Advertising Strategies: Toyota Motors and General Motors BUS 508 Contemporary Business June 8, 2014 Abstract The production and management systems in many industries get revolutionized globally due to changing technologies. The automobile industry is not left behind and is currently facing new opportunities and threats. Increase in safety requirements, globalization, digitalization and individualization are a few factors that
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Acquisition on DirecTV by AT&T Phillip C. Warren, Jr. Professor Daniel Goldsmith BUS 508 – Contemporary Business February 17, 2015 AT&T to Acquire DirecTV On May 18, 2014 Dallas, Texas based AT&T announced it had entered into a definite agreement where AT&T would acquire El Segundo, California based DirecTV in stock-and-cash transaction exceeding $67 billion. This agreement had been approved by both Board of Directors (AT&T, 2014). AT&T has a market value of approximately
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Promotional and Advertising Strategies By Aveon Sims Strayer University BUS 508 Contemporary Business Professor Jean Fonkoua August 31, 2014 Promotional and Advertising Strategies Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating
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Accountant Career Bus-508 Contemporary Business Professor Chris Lin Sarah Reid August 12, 2012 Forensic Accountant 2 1. Determine the most important five skills that a forensic accountant needs to possess and evaluate the need for each skill. Be sure to include discussion regarding the relationship between the skill and its application to business operations. A
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