Running Head: CORPORATE RESPONSILITY 1 Apple’s Corporate Responsibility and Marketing Strategies Brianna Neal Bus 508 Contemporary Business Dr. Laura Jones Strayer University July 15, 2015 CORPORATE RESPONSILITY 2 Apple’s Corporate Responsibility and Marketing Strategies Apple Overview Apple Inc was founded by Steve Jobs and was originally named Apple computer because there sole purpose was to provide personal computers. They later changed there name to Apple Inc to show their innovation
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Diversification Strategies Strayer University Dr. Akpan Bus 508: Contemporary Business November 4, 2013 Diversification Strategies Companies that sell a product must have a strategy for product growth. Implementing growth strategies will improve a company’s business during challenges of consumers changing demands. Consumers behavior can and will dictate a company’s diversification strategies as well as overall success. Well planned diversification
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Assignment Two: Human Resource Strategies of Google, Inc. & Wegmans Food Markets, Inc. BUS 508-Contemporary Business Alisha Ball Dr. Solomon Fakinlede Strayer University Compare and contrast the two (2) industries you have identified in terms of size, products, services, customers, economic and regulatory environment. Human resource management/ strategies refers to a various number of policies as well as practices that influence an organization significantly. It is related to employee
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PepsiCo and Coca-Cola Enterprises Meredith Morrison Strayer University BUS 508 [ December 15, 2010 ] Dr. Ronald Steffel Investors, always looking for the next company they can trust, are hoping to put their money into the hopes that they are achieving growth for the company and their bank accounts. In order to make proper and informed decisions they must understand the financial information reported by companies. This report will be looking at two companies, PepsiCo and Coca-Cola and
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Forensic Accounting Practice Bradford Clark Professor Dr. Hanners Lithonia Campus BUS 508 – Contemporary Business March 1, 2012 Strayer University Determine the most important five (5) skills that a forensic accountant needs to possess and evaluate the need for each skill. Be sure to include discussion regarding the relationship between the skill and its application to business operations. A forensic accountant is a specialist in accounting and financial systems that is trained to detect
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Promotional and Advertising Strategies By Aveon Sims Strayer University BUS 508 Contemporary Business Professor Jean Fonkoua August 31, 2014 Promotional and Advertising Strategies Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating
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Amazon.com’s e-business Model Yasmar E. Figueroa Prof. Daniel Frost BUS 508, Strayer University April 29th, 2011 Amazon’s Growth 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon has diversified immensely in the past years; its products and ventures provide variety for the customers. The benefits of this growth and diversification is that is expanding its horizon
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Toyota Operations Travis Bolt Strayer University Bus 508 Dr. Kerry Lanza Abstract The global market is such a vast and seemingly endless landscape of huge corporations and great opportunities. One of the giants that stand out from those around is the Toyota Corporation. Toyota has been able to cross international boundaries and make themselves relevant in virtually all segments of the auto retail market. This operation is often modeled in other industries due to the simple and effective
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Entrepreneurial Leaders Tamekia L. Johnson Dr. Frederick Onwosu Strayer University BUS 508 Contemporary Business July 13, 2011 Abstract The purpose of this paper is to discuss the common elements in the theories/ philosophies of Steve Case, James Kouzes, and Peter Drucker on entrepreneurial leadership compared to the new definition according to the arguments presented in Understanding Entrepreneurial Leadership in Today’s Dynamic Markets. The paper will describe what type of
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Ford Motor Company Alan Mulally, CEO, Ford Motor Company Kwatila Ghanyen Prof. Mike Petty BUS 520: Leadership and Organizational Behavior Strayer University Wednesday November 16, 2011 Alan Mulally, CEO, Ford Motor Company Allan Roger Mulally is the present Chief Executive Officer of Ford Motor Company. Ford has been struggling to survive since the 2000s but has regained tremendous profitability under the leadership of Mulally. In this paper, we shall discuss the role of leadership
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