agricultural fleet; present day the company services commercial flights in over 350 destinations on 6 continents. The company’s merger with Northwest in 2008 created an international airline with locations in every region of the world. In 2009, Delta celebrated 80 years of passenger service and became the only airline to offer nonstop flights between Los Angeles and Sydney, Australia. Since 2001, Delta has had many financial difficulties. The negative effects of the September 11th terrorist attacks
Words: 3827 - Pages: 16
2011-2012 Sanne Adriaensens 159111512 1. Virgin Who? WHO? WHAT? WHERE? HOW? Sir Richard Branson, founder of Virgin (1970) and entrepreneur Travel, leisure, mobile phones, entertainment retailing and personal finance Britain Getting the business out of the public level by turning it back into the private level of ownership and handle the principles of the ‘Keiretsu’ concept (a structure of loosely linked autonomous units run by self-managed teams that use the Virgin brand name). Branson
Words: 1465 - Pages: 6
growth. All industries are influenced by the external environments, the firm's ability to react quickly tho the changes may help the growth of cripple them. There are 2 main models to help identifying them PESTEL and 5 factors. In the following, I will be discussing the relevant PESTEL tool, with incorporated 5 factor contributions due to the lack of information to plot out the 5 factor model. Politics Rules and legal compliance differs from country to country. In the budget airline segment, the
Words: 2024 - Pages: 9
Case Analysis Case 32 – JetBlue Airlines: Getting “Blue” Again? Sam Lui (00039469) 21715 – Individual Case Analysis Table of Contents Executive Summary................................................................................................................................. 3 1. General and Industry Environment................................................................................................. 4 1.1 The General Environment .................................
Words: 3608 - Pages: 15
Decision Making Introduction Southwest Airlines was created and founded in 1971 by Herb Kelleher and Rollin King. The organization was created to target busy markets and provide frequent, low cost transportation that were less than five hundred miles apart. Today, they are one of America’s largest airline companies that deliver great service at a relative low price. In addition to providing excellent service at a competitive pricing, Southwest Airlines believes in an amazing corporate culture that
Words: 597 - Pages: 3
Association (IATA) is an industry trade group for airlines around the globe. IATA represents 240 airlines or 84% of total air traffic. They assist different aviation activities and help form industry policy on aviation issues. IATA was founded in Havana, Cuba in April 1945. They consisted of 57 members in 31 countries. They promote “safe, reliable, secure and economical air services” for their consumers worldwide. IATA’s schedule is 100 times larger than in 1945. “Few industries can match the dynamism
Words: 1271 - Pages: 6
practice and start embracing HACCP principles as a primary means to achieve food safety and invest in plant sanitation and maintenance. In business according to Sheward (2006), the provision of safe food to airline passengers is a multi-billion dollar industry worldwide as recognized by the business sector worldwide in Food Safety in the business aviation environment. Moreover, in a separate study by the World Health Organization WHO (2007), HACCP has grown tremendously to become the accepted method
Words: 813 - Pages: 4
Introduction………………………………………………….3 Ryanair’s Background……………………………………..3 Ryanair’s external environment analyses (PESTEL)…3 Ryanair’s internal strategic capabilities (SWOT)……...4 Ryanair’s strategic choice (Porter’s five forces)………5 VRIO framework……………………………………………..5 Rumelt’s criteria……………………………………………..6 Ryanair’s implementation of low cost strategy………..6 Recommendations………………………………………….6 Conclusion…………………………………………………...7 Reference List……………………………………………….7 Appendix………………………………....…………………..8 12.1 Presentation’s
Words: 3061 - Pages: 13
Contemporary Developments in Business and Management 1.0 Executive Summary This report is about the growth of a Malaysian brand low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is, what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then
Words: 4369 - Pages: 18
of India and Air India (earlier Tata Airline) with a capital of Rs 2 crore and a fleet of three Lockheed constellation aircraft. Its first flight took off on June 8, 1948 on the Mumbai (Bombay)-London air route. At the time of its nationalization in 1953, it was operating four weekly services between Mumbai-London and two weekly services between Mumbai and Nairobi. The joint venture was headed by J.R.D. Tata, a visionary who had founded the first India airline in 1932 and had himself piloted its inaugural
Words: 1047 - Pages: 5
