2011 INDUSTRY OVERVIEW An Airline is a scheduled air transport facilitator. There has been a major increment in fleets to connect all major airports of the world due to technology development. This aids to reduce cost and flying more people. Since 1970, there has been a 5 fold increase of traffic at the airports of the old 15 Euro states airports. The contribution to total GDP of Europe is 3.1% (€ 275 billion). European Airline Industry focus is to offer steady, loyal, safe, environment friendly
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Management Table of Contents 1. Executive Summary 2. Issues and Outlook Profile 3. External Analysis 4. Internal Analysis 5. Strategy and Implications from Analysis 6. Action Plan Executive Summary Ryanair is a low-cost Irish airline operating to 178 destinations within the European Union. It’s Chief Executive Officer, Michael O’Leary reported revenues of €3.629 Billion for the fiscal year of 2011, bringing profits of €374.6 Million. As can be seen in the Issues and Outlook
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4.1 British Airways ……………………………………………………………………………………..7 4.2 Easyjet …………….………………………………………………………………………………...8 4.3 Ryanair ……………………………………………………………………………………………... 9 5. Recession and Airline Industry 5.1 Impact of current recession on the airline industry …………………………………………….. 10 5.2 Impact of recession on British Airways …………………………………………………………... 11 5.3 Impact of recession on Easyjet and Ryanair …………………………………………………….. 16 6. The Strategies implemented
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9% 13% 2% 6% 3.2% 100% 75% Number of airline passengers 4.1% 50% 25% Airline traffic (RPK) 5.0% 70% 0% 2012 Airplanes 20,310 2032 Airplanes 41,240 2013 to 2032 New airplanes 35,280 Cargo traffic (RTK) 5.0% • Regional jets • Single aisle • Small widebody • Medium widebody • Large widebody World regions Key indicators and new airplane markets Growth measures Regions World economy (GDP) % Airline traffic (RPK) % Cargo traffic (RTK) % Airplane
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Chapter 2—The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis TRUE/FALSE 1. The health-related concerns in the general environment facing Philip Morris International are part of the physical segment. ANS: F PTS: 1 DIF: Medium REF: 36 OBJ: 02-01 TYPE: comprehension NOT: AACSB: Ethical & Legal understanding | Management: Ethical Responsibilities | Dierdorff & Rubin: Managing the task environment 2. The external
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Table of Contents * Executive Summary 2 * Company Profile 3 * Business Model 3 * Strategy 4 * Market Environment Analysis * Carbon Tax 4 * Tourism 5 * Industry Outlook 5 * SWOT Analysis 6 * Financial Analysis * Profitability 9 * Liquidity 16 * Solvency 17 * Comparison With Virgin Australia * Profitability 19 * Liquidity 20 * Solvency 21 * Conclusion and Recommendation
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Abstract The airline industry received devastating blows from the global economic downturn of 2008. An uncertain and volatile market, JetBlue will adopt a strategic plan to navigate to success by acquiring new customers and retaining existing clientele. The research to develop such a strategic plan will require validation of the organizational values, mission, and vision. Research will also include benchmarking current successful airlines and past failures as well as internal
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27, 2014 Provide a brief (one [1] paragraph) description of the organization you chose to research. Southwest Airlines was founded in 1971 by Herb Kelleher and Rollin King to provide frequent, low cost airline service in busy markets less than 500 miles apart. “Southwest Airlines is now America’s largest low-fare carrier, serving more Customers domestically than any other airline with a unique combination of low fares, no annoying fees, friendly Customer Service delivered by outstanding People
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Pestel : analysis of the macro environment in which an organization exists, includes factors that political, social ... Also by Michael Poter : value chain analysis, looking at the industry > Reverse all activities in a company that adds value to a products or services PFF : main purpose is to find a position in the industry where the position the company defense itself against Airline industry 1. Rivalry amount existing firms. Highly competitive industries generally earn low returns
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deregulation of the airline industry in the 1980s, a highly competitive environment arose for airline carriers. Cathay Pacific, for one, was particularly efficient in making the most of this new environment, and this is largely attributable to how the airline has managed its IT operations. By outsourcing (mainly non-strategic) functions that were not core competencies, for example, they did not only cut down on costs but they also effectively reduced risks. So as the airline continued to grow,
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