E-Environment David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 2 Learning Outcomes • Identify the different elements of an organization macro-environment that impact on an organization‟s e-business and e-marketing strategy • Assess the impact of legal, privacy and ethical constraints or opportunities on a company • Assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal
Words: 2654 - Pages: 11
Ditto Inc. Code of Ethics Tanner Hammontree (Quality of Service, Protecting the Environment, Safe Workplace, Confidential Information, Intellectual Property, The Network, and Use of Ditto’s Equipment and Facilities) Titus Hayden (Integrity, Usefulness, Privacy and Security, Preserving the Community, and Equal Opportunity Employment) Jaren Holt (Drugs and Alcohol, Inventions, Accepting Gifts, Entertainment and Other Business Courtesies, and Use of Ditto Products and Services) Derrick Meyers
Words: 2886 - Pages: 12
Management ------------------------------------------------- David Jones [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Table of Contents Executive Summary 3 Introduction 4 Business Environment Analysis 5 Macro Environment 5 Economic Factors 6 Environmental Factors 7 Legal factors 7 Technology Factors 8 Societal values and lifestyles 8 Micro Environment 9 Bargaining Power of Suppliers 9 Bargaining Power of
Words: 5137 - Pages: 21
The Rise and Collapse of Enron: Financial Innovation, Errors and Lessons Elisa S. Moncarz* Raúl Moncarz* Alejandra Cabello** Benjamin Moncarz*** Abstract Recent collapses of high profile business failures like Enron, Worldcom, Parmlat, and Tyco has been a subject of great debate among regulators, investors, government and academics in the recent past. Enron’s case was the greatest failure in the history of American capitalism and had a major impact on financial markets by causing significant
Words: 7654 - Pages: 31
Journal of Business & Industrial Marketing Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm Elena Fraj Eva Martínez Jorge Matute Article information: To cite this document: Elena Fraj Eva Martínez Jorge Matute, (2013),"Green marketing in B2B organisations: an empirical analysis from the natural#resource#based view of the firm", Journal of Business & Industrial Marketing, Vol. 28 Iss 5 pp. 396 - 410 Permanent link to this document: http://dx
Words: 13194 - Pages: 53
147．An open system is a system that has external interactions. Such interactions can take the form of information, energy, or material transfers into or out of the system boundary, depending on the discipline which defines the concept. An open system is a system that regularly exchanges feedback with its external environment. 148．Opinion leader: individual with a particular influence on an organization’s publics；opinion leaders may be formal or informal. 149．Out-of-home advertising: advertising
Words: 2209 - Pages: 9
2006 Corporate Social and Environmental Disclosure in Developing Countries: Evidence from Bangladesh M. Hossain Hail Community College, Saudi Arabia, monirulhossain@yahoo.com K. Islam University of Wollongong, mksi747@uow.edu.au J. Andrew University of Wollongong, jandrew@uow.edu.au Publication Details This conference paper was originally published as Hossain, MA, Islam, KS and Andrew, J, Corporate social and environmental disclosure in developing coutries: evidence from Bangladesh
Words: 10122 - Pages: 41
213-255_Trevino_08p4.qxd 6/21/06 5:18 PM Page 213 PA R T IV ETHICS AND THE ORGANIZATION 213 213-255_Trevino_08p4.qxd 6/21/06 5:18 PM Page 214 CHAPTER 8 ETHICAL PROBLEMS OF ORGANIZATIONS INTRODUCTION In the third quarter of 2002, the Brookings Institution, a Washington, D.C., think tank, estimated that the corporate scandals that began with the Enron debacle in late 2000 would cost the U.S. economy $35 billion. That is the equivalent of a $10 increase
Words: 20980 - Pages: 84
Commits to Business Ethics Individual and Organizational Ethics Learning Goals After studying this chapter, you should be able to: 1 Describe the stages of moral and ethical development. 2 Explain and apply the core concepts used by individuals and organizations to make ethical decisions. 3 Describe some ethics-based initiatives for fostering diversity in organizations. 4 Explain the nature of stakeholder responsibility and its ethical basis. Individual Differences and Ethics Ethics Competency
Words: 18969 - Pages: 76
and the effects of media. There are major differences between 18 year olds and 50 year olds when it comes to the influence of media. The scope and size of the Internet has grown from 16 million in 1995 to 2,749 million users in 2013. (Miniwatts Marketing Group,
Words: 3369 - Pages: 14
