NAME: AQSA MAQSOOD ID # 7489 PROGRAM: BBA COURSE: BUSINESS ETHICS COURSE INSTRUCTOR: MA’AM SYLVIA TOPIC: CASE STUDY ASSIGNMENT # 01 DATE: 16-07-2014 QUESTION: 01 (A) What are the relevant facts? * Greg is working on XYZ Marketing Research. The firm is a large, well-known, highly respected, very successful supplier of marketing research. * Each project ends with an analyst preparing a written report with marketing strategy recommendations based on his/her interpretation of
Words: 293 - Pages: 2
In general, the goal of business ethics is to give a company's employees a sense of how to do business responsibly. To do this a company needs to consider its responsibility to all its stakeholders. Nowadays, corporate leaders don't have a cautious, at least not when it get in a way of making a profit. The corruption meaning a lack of ethics in a work place has a big impact on business and the economy. Firstly, there is the obvious impact on the stakeholders, who lose their jobs, salaries, investments
Words: 283 - Pages: 2
conclusion is pushed that a new model of CSR is needed to meet new challenges. Finally, the author presents the Double-Helix Model, analogizing CSR 2.0 constitution with DNA chains. At the end of the article, the author talked about the real purpose of business, that is, serve society. How has CSR evolved? As the author described, corporate social responsibility (CSR) as a dynamic movement has been experienced for more than 4,000 years. He outlined 8 main processes of evolution from the ancient to the
Words: 751 - Pages: 4
Business Ethics Cindy Camargo MGT/216 August 18, 2010 Richard Moreno Business Ethics Ethics is often described as the study and evaluation of human behavior in the presence of moral principles or values. Moral principles are viewed two ways. One is the standard of conduct those have constructed for themselves and the other focuses on the obligations that society requires of its members. People have reflected on the intentions and consequences of their acts and that is why ethics
Words: 756 - Pages: 4
What are the ethical issues in business? Ethics are a set of unwritten moral rules, norms and values which must be followed. Ethics can be defined as the set of principles and the standard code of conduct accepted by business communities. The acceptability of the level of ethics that should be followed depends on the consumers, competitors, government, various interest groups and individuals and institution’s moral values and responsibility. Ethics is a very important subject not just to learn but
Words: 526 - Pages: 3
their business practices. They both are from the same industry which is food and beverage but still are two different companies. Basically Business ethics focuses on identifying the moral standards of right and wrong as they apply to behaviour within and across business institutions. In this report we evaluate and compare their business practices according to ethical aspects. Later on we discuss the 4 ethical theories for each of the company which are individualism, utilitarian, virtue ethics and Kantian
Words: 2888 - Pages: 12
Introduction: Ethics is a branch of philosophy that examines the moral standards of an individual or society, and asking how these standards apply to our lives and whether these are reasonable or unreasonable. Business Ethics: The application of ordinary human moral and ethical considerations in a business setting. Due to the complication or complexities of handling with human nature, many will agree that it is hard for everyone to agree on one, when it comes to determining a set of rules, guidelines
Words: 2674 - Pages: 11
Ethics My field of study is business administration with a concentration in marketing. I have been a licensed insurance professional for 30 years, both inside and outside sales. Ethical issues arise in virtually every aspect of selling. But for many salespeople and customers alike, there seems to be an agreement not to refer to ethical issues unless it becomes absolutely impossible. I often find amongst my peers, the reluctance to discuss ethical issues because of the fear someone would assume
Words: 483 - Pages: 2
Business Ethics is defined as ethical rules and principles (values) within a commercial context, and applying various moral or ethical problems that might arise in a business setting, and special duties or obligations that arise during the course of commerce In a market economy, a business may be expected to act in what it believes to be its own best interest. The purpose of marketing is to create a competitive advantage. An organization achieves an advantage when it does a better job than its
Words: 567 - Pages: 3
