John Deo’s Travel Agency ( Hafiz’s Marketing Sample) 1.0 Executive Summary The purpose of this marketing plan is to raise $100,000 for the development of a travel agency while showcasing the expected financials and operations over the next three years. Travel Agency, Inc. (“the Company”) is a New York based corporation that will provide arrangements for travel to customers in its targeted market. The Company was founded by John Doe. 1.1 Products and Services The Company also intends to create
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Unit no-BSBMKG510B E-MARKETING PLAN AND COMMUNICATIONS ASSESSMENT TASK – 1 [pic] Table of contents • Summary • Objectives and purpose • Meet objective of bounce fitness business plan • Value proposition • E-marketing tools and their costs • Meeting Strategic needs • Action plan schedule and budget estimates, monitoring and evaluation • Ethical Legal Requirement •
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1207526 Supporting the Development of Marketing Capability of Small Businesses: The use of Diagnostic Audits to Benchmark an SME’s competencies against critical marketing success factors Contents Introduction-2 The Identification of Critical Success Factors in Marketing-2 Showcasing/Evaluation of key diagnostic audit tools-4 Conclusion-6 References-7 Introduction In this paper I will showcase how supporting the Development of Marketing Capability of Small Businesses and The use
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performance appraisals, and act as glue that binds the entire organization together. In a marketing plan, success is based on the marketing objectives that serve, support, and further the company’s plans. They are the guide to the instruments that fulfill the company’s objectives. By developing the marketing plan and utilizing the output of your Situation Analysis and SWOT, you can start to establish specific marketing objectives that are SMART: • Specific - for example, you might set an objective
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[pic] Business Plan Template Please include the following three things at the beginning of the business plan: |1. |Cover Page | |2. |Table of Contents | |3. |Executive Summary | Cover Page Please mention the title as `Business Plan' in the Cover Page and include the followings: |1. |Name of enterprise | |2. |Name of entrepreneurs
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The marketing services of XYZ#1 Marketing (2005) are aimed at business plan development, strategic marketing planning, and promotion of that plan and products. The site presents the business plan development as a marketing function. This is in agreement with Peter and Donnelly (2010), which states that marketing management, should be involved at the high level of business plan development. This strategic planning is where they start when promoting their marketing services. The best statement
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1 Strategic Marketing, the words itself describes that it has a lot to do with technical and specific information. “Strategic marketing means looking at the whole of a company’s portfolio of products and markets, and managing the portfolio to achieve the company’s overall goals”. (Jain, 1987). “ Strategic marketing as seen as a process consisting of:analyzing environmental, market competitive and business factors affecting the corporation and its business units,identifying market opportunities
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Assistant Customer Marketing Manager Reference CD0012 Level of experience Degree Area of interest Customer Development Location Nairobi Company Unilever K Ltd Country Kenya Salary N/A Job Description Job Purpose: The Customer Marketing Executive is responsible for Developing the Customer Marketing Plan, Trade Category Plans as well as Channel Plans (General and Modern Trade). Key Duties: • Develop & lead execution of fully integrated, shopper, customer and channel insights
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financing, or existing businesses looking to increase sales, marketing plans are often used in place of detailed business plans. There are a variety of styles and formats for such plans. The following will help you organize your marketing, although keep in mind that the content of the plan is much more important than rigid adherence to a specific format. I. Executive Summary The Executive Summary highlights the main goals of the marketing plan and the strategies for achieving those goals. It should
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MKG310 MARKETING STRATEGY Session 3 Dr. Barbara Caemmerer, Mrs. Catherine Bruneteaux-Swann, Dr. Sana Rouis, Mr. Bernard Grieu, Mr. Reed Meister, Mrs. Elodie Jouny-Rivier, Mrs. Alice Darmon and Mr. Neil Thomas. Course Coordinator: Dr. Sana Rouis sana.rouis@essca.fr COURSE OUTLINE INTRODUCTION TO STRATEGIC MARKETING PLANNING AND MARKET ANALYSIS Session 1: Introduction to Course Session 2: Strategic Marketing Planning Session 3: Market Analysis (1) – The Internal and External Environment Session
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