Srivastava, R. and Ruekert, R. (1994). Brand management. Chicago, IL. Keller, K. (2014). Consumer brand relationships. J Brand Manag, 21(5), pp.365-365. Blattberg, R., Getz, G. and Thomas, J. (2001). Customer equity. Boston, Mass.: Harvard Business School Press. Kapferer, J. (2008). The new strategic brand management. London: Kogan, pp.15. Coca-Cola Company. (2016). Product Safety and Quality, The Coca-Cola Sustainability Project [online] Available at<http://www.coca-colacompany.c
Words: 447 - Pages: 2
international marketing planning? Scenario planning is defined as strategic planning method that organization use to make flexible long term plans based on generating a number of “what if” situations and then options on how they might respond to those situations( Keeley, 2011). In other word scenario planning a method for learning about the future by understanding the nature and impact of the most uncertain and important driving forces affecting the business. It is strategy
Words: 1358 - Pages: 6
PLAINNING 2.3 TRIPPLE BOTTOM LINE 2.4 CUSTOMER BENEFITS 2.5 STRENGTHS AND CORE COMPETENCIES 2.6 BUSINESS MODEL III. Market Plans 3.1 MARKET AUDIT a. MARKET SIZE AND MARKET SHARE b. MARKET TRENDS AND OPPORTUNITIES c. MARKET ENVIRONMENTAL ANALYSIS 3.2 SWOT ANALYSIS 3.3 MARKETING STRATEGIES a. TARGET MARKETS b. MARKETING MIX (4PS) 3.4 MARKETING IMPLEMENTATION 3.5 EVALUATION AND CONTROL IV. Operational Plans 4.1 LOCATION 4.2 LEGAL ENVIRONMENT 4.3 PERSONNEL 4.4 INVENTORY 4.5 SUPPLIERS V. Management and
Words: 9383 - Pages: 38
Date: June1 Company G 3 Years Marketing Plan Introduction G stems out as being a renowned company that deals with electronic appliances. Its designers and also engineers have endeavored to develop small appliances that bring forth efficiency as well as influence the market at a great extent. There is however a major problem in line with their current marketing plan, which pushes the company to seek alternative ways of tackling their marketing strategy. The new marketing plan is to set to take about three
Words: 2112 - Pages: 9
A. Business Plan 2 1. EXECUTVE SUMMARY 2 1.1. MISSION STATEMENT 2 1.2. VISION STATEMENT 2 1.3. GOALS & OBJECTIVES 2015-2016: 2 2. INDUSTRY BACKGROUND & BUSINESS ENVIRONMENT ANALYSIS 3 2.1: BACKGROUND OF THE INDUSTRY 3 2.2: CURRENT & FUTURE TRENDS AND BUSINESS FIT 3 3. BUSINESS DESCRIPTION 3 4. MARKETING PLAN 3 4.1: DESCRIPTION OF PRODUCT & SERVICES 3 4.2: BENEFITS 4 5. MARKETING STRATEGY 4 5.1 TARGET MARKET 4 5.2 WAYS OF MARKETING 4 6. ORGANIZATION
Words: 2148 - Pages: 9
Implementing a Driver Control Program MKTG6513 Abstract This marketing plan is used on lessening driver turnover by reducing the communication gap between drivers and dispatchers. For each of the three years of the marketing plan, a trucking company starts with$1,000,000. To prevent repeating prior mistakes which cause drivers to leave the company, effective marketing and promotion which highlight the change in hiring style need to be implemented. To be effective
Words: 2119 - Pages: 9
Marketing Plan For “The Royal Bed & Breakfast” Introduction to the Company Executive Summary: At the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, Nijhumdwip is a year-round tourist destination for thousands of travelers. The Royal Bed & Breakfastis to capitalize on that tourist
Words: 5306 - Pages: 22
Course Project: Creating the Marketing Plan Objectives | Introduction | Guidelines | Milestones | Grading Rubrics Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace
Words: 1820 - Pages: 8
Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module
Words: 7524 - Pages: 31
Case 3.0 ALTERNATIVE STRATEGIES 1. Reanalyse the business plan, marketing plan, product strategy and other elements that are related to the company’s performance. 2. Plan for the future together with the management team in establishing the company’s mission and values in achieving the company’s vision. 3. Raise the company’s reputation. 4. Joint venture with the other potential company 5. Radha and the employees should actively involve in the social activities to keep the public
Words: 876 - Pages: 4
