Explain in detail the purpose of the Marketing Plan The purpose of marketing plan is to set the direction your business will go to promote the business, build a customer base and determine any opportunities to make a profit. When you are writing your plan, you are predicting and deciding how your business will meet your client's needs while generating a profit for your business. The basic elements you need do elaborate a comprehensive marketing plan should be the following: * What you will offer
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Strategic Planning that Works: The ArchPoint OGSM Model By: Amy Lazarus, Partner, ArchPoint Consulting & Stephen Peele, Managing Partner, ArchPoint Consulting Having a sound strategic plan is imperative to survive in today's highly competitive, global marketplace. At ArchPoint, one of the best tools we have found for building a strategic plan that resonates with all levels of an organization is the OGSM Model (Objective, Goals, Strategies and Measures – see Figure 1). The process of creating an
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Internal Marks : 30 UNIT - I Decision Support System : Overview, components and classification, steps in constructing a dss, role in business, group decision support system. UNIT - II Information system for strategic advantage, strategic role for information system, breaking business barriers, reengineering business process, improving business qualities. UNIT - III Information system analysis and design, information SDLC, hardware and software acquisition, system testing, documentation
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Strategic planning begins with where the organization is, defines some new place where it wants to be, and develops a plan to get there, all in the context of its mission and values and the realities of the environment in which it operates (Worth 2012, p. 169). Strategic planning is a valuable tool to an organization, because it is a step by step guide from implementation to outcomes, leading to potential success. The basic strategic model, in preparation for the plan, starts with assessment of
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• Plans can then be made to achieve these targets. • Motivate the employees. It • Measure the progress towards to its stated aims. Marketing strategy of the company. Marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be around the key concept that customer satisfaction is the main goal. The 3C's Model is a business
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EXECUTIVE SUMMARY 3 1.1 BUSINESS DESCRIPTION 3 1.2 MARKETING PLAN 4 1.3 MANAGEMENT AND ORGANIZATIONAL STRUCTURE 4 1.4 PRODUCTION AND OPERATION MANAGEMENT 5 1.5 FINANCIAL PLAN 5 CHAPTER ONE 6 1.1 OWNERSHIP 6 1.2 PROPOSED OWNERSHIP STRUCTURE OF THE BUSINESS 7 1.3 THE OPPORTUNITY 8 1.4 THE SOLUTION 9 1.5 THE TECHNOLOGY 10 1.6 LOCATION 11 1.7 THE VALUE 12 1.7.1 Economic 12 1.7.2 Social 13 1.7.3 Environmental 14 CHAPTER TWO 16 2.1 MARKETING PLAN 16 2.2 POTENTIAL CUSTOMERS
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S12 Final Exam Topics From Exam 1 1. Explain in detail the strategy making process including why an implementation plan is essential (1), why the sixth step is important (Monitoring performance that the text authors leave out) (2), what a mission statement is and why it is necessarily the first step (3), how to evaluate a mission statement using Abel’s framework (4), and why values should be part of the mission statement. The strategy making process include five steps: (1) Select the corporate
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investigation into the strategies for growth of black owned Small to Medium Enterprises (SMEs) in rural South African communities. A research proposal submitted in fulfilment of the Master’s degree in Business Management (Marketing) 98582. Supervisor: To be advised Year: 2016 By Mr D. Zvandasara M.Com Business Management Marketing 98582 – MKT (i) TABLE OF CONTENTS PAGE 1. Introduction 1 2. Literature review 2-3 3. Problem statement 4
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Blanchard College of Business This course is designed to prepare students for the graduate learning experience at Grand Canyon University. Students have opportunities to develop and strengthen the skills necessary to succeed as graduate students in the Ken Blanchard College of Business. Emphasis is placed on utilizing the tools for graduate success. 2 MGT-605 Leadership and Organizations The purpose of this course is to introduce students to the Ken Blanchard College of Business, key concepts of
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Functional Areas of Business The role of a manager is today’s modern business environment is becoming increasingly more complicated. Not only does a manager have to worry about directing the day-to-day responsibilities of his or her employees, but he or she also has to be concerned with all the different functional areas of the business. These functional areas include: * Management * Law * Human Resources Management * Leadership * Accounting * Finance * Economics
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