| Qualification | Unit Code / Unit number and title | Pearson BTEC Level 5 HND Diploma in Business (Management) | D/601/0578Unit 6: Business Decision Making | Student name / BTEC Registration Number | Assessor name | Nguyễn Thanh NgọcLê Phương MaiNguyễn Thị Hoài Thu | F08-055F08-047F08-067 | MBA Le Thu Hanh | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Collection and Analysis of Data for Decision Making (1 of 2) | In this assessment you will
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Company Three coffee fanatics-Gerald Baldwin, Gordon Bowker and ZievSiegl-opened a mall coffee shop in Seattle’s Pike Place Market in 1971; which, it specialized in selling whole Arabica beans to a niche market of coffee purists. Schultz joined the Starbucks marketing team in 1982. He traveled to Italy and became fascinated with espresso bars and Italian cultures. Later on, when Schultz got the chance of buying Starbucks, he began opening new stores that are designed as his idea of coffee house. By 1992
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but they also give their employees the opportunity to invest in stock. Starbucks believe that taking care of their employees is important to their success and as mentioned in the case the company has spent more money on providing healthcare then on coffee beans. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? To be honest, I think it’s a mixture of both. Starbucks
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How does the design of Starbucks compare to other Coffee Shops in order to appeal to customers? Abstract: In order to overcome my curiosity of investigating the ways of which Starbucks Coffee Shop differs itself uniquely from other coffee shops, I will investigate the difference between the three Starbucks Coffee Shops of Sha Tin New Town Plaza, Hong Kong. Not only will I analyze the different design factors of Starbucks, but I will also be comparing them against the competitors within the
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Simon’s coffee shop Market research report for Simon’s coffee shop By C&Q marketing agency By C&Q marketing agency Contents Contents Page number | topic | 3-4 | Market research brief | 4-6 | Market research proposal | 6-9 | Reason for choosing methods | 9-20 | Our findings, conclusions and recommendations | 20-24 | Sample material | Market research brief Market research brief Market research brief for Simon’s coffee shop in Amersham Current business position
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market creator of Rossi Roast Café will start a western café business in the 3th world country “Iran”. This company will be a unique one in the capital city of Iran called Tehran. This company is going to be funded primarily in the beginning by already existing family businesses. This café will be western style coffee shop for any group of ages people. This café serves premium quality food and beverages. The high quality popular coffee and food will be purchased from US. Before the revolution in
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owned, business will typically have a smaller target customer base, creating the need for a more specific mission. A small business’ mission will need to be one that speaks to the particular niche of customers within the business’ local area. Chapter 4’s Concluding Case involves a small, local business that directly serves the traffic from a nearby university. Using text’s definition of mission, and after reading Custom Coffee & Chocolate’s case, I was able to identify that the local business serving
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AB299: Final Project Section 1 July 16, 2013 Amanda Bender Executive Summary Tim’s Coffee Shoppe is located in Sunnydale, Illinois. Sunnydale is a mid-sized city with a busy business district and a large university and Tim’s is located smack dab in the middle of all the traffic. Tim’s Coffee Shoppe is in need of some much needed improvements and needs things to run more smoothly. Some of Tim’s problems were customer satisfaction, employee loyalty and marketing. The following pages have
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international store of coffee. Its business operation is all over the world. Therefore, we choose two counties, U.S.A. and Taiwan to explore Starbucks’ business operation and its marketing development issue. During the project, we would like to discuss about Starbucks their product marketing development and quality control management. For the product marketing development, we would like to through the questionnaire to know about what the customer’s preferences in the Starbucks coffee beverage. For the
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‘PESTLE’ Analysis for Starbucks Coffee Company Political: •High taxation imposed on farmers in those countries producing the coffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainly ultimately passed on to the consumer. •Trade issues will affect Starbucks predominantly when exporting and importing goods. When another country’s government imposes a tariff it not only results in an efficiency
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