BUSINESS PLAN Submitted To Instructor: SHAISTA AYESHA Submitted by: Faisal Amin () Irfan Shaikh (0828114) Tahir Badruddin (0828135) Wasif Ghaffar () CLASS: MBA ‘X’ DATE: 20th July, 2009 EXECUTIVE SUMMARY Something beyond the Coffee The tradition and culture of coffee in Pakistan has its way on, it now moving from elite class to upper middle and therefore the Coffee House in
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recruitment plan that can be utilized to implement a strategic workforce for the coffee shop initially and throughout the next three years. The implementation and creation a communication message (realistic, brand, or targeted) to attract applicants to the open positions are executed. In addition, the selection of the communication medium for the recruitment effort and explanation as to why the method was chosen over others are addressed. The selection processes are utilized for the coffee ship and
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Business Memo: Coffee Shop Project Plan Package For being able to execute the coffee shop project successfully, there need to be proper preparation and planning, where all the things are well thought out and a structured plan on all aspects drawn that would help in successfully and reliably executing the project. This would be a key value adds from a project management perspective, that would ensure that a complex project that has got multiple things to take care of would be planned and thought
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entertainment through the medium of the Internet. iCafé simply means Internet Café. The name was ideally created because the business itself is an internet-coffee shop which is considered as a small type service-merchandising business. It is owned by a Taiwanese businessman, Mr. Jeff Yeh who is also a Business Administration graduate in Emilio Aguinaldo College, Manila. The business will soon be located along United Nations avenue, Manila near Emilio Aguinaldo College and will offer the community easy
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V. Advantages / Disadvantages VI. Resources VII. Recommendations VIII. References Background The retail coffee industry was disrupted when Starbucks introduced their innovative approach to making coffee desirable again; bringing lattes, frappuccinos and espressos to a market that was previously sustained with bitter black coffee introduced an entirely new customer base for coffee to cater to. This resulted in a very profitable industry generating an estimated $36 billion in revenues and an
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Jody Lund Owner of the Coffee Shop Can you talk a little about yourself and how you ended up opening this shop? Well I grew up local here in Northeast. I went to school at MCAD and received a degree in photography. Obviously that is not a super marketable skill, so after I graduated I decided to open a small gift with my sister shop on Johnson, it was actually just North of here about two blocks. This is where I first fell in love with small business ownership. I just loved the freedom
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Small business plan evaluation of Dark Roast Java coffeehouse Wiwan Rueangsuwech Student ID 11300883 Executive Summary Table Content Executive Summary 1 Introduction 3 Business Plan Analysis Concept 3 Company 4 Objective 4 Key success business
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Company’s marketing mix Any business must consider the marketing mix. The marketing mix is one of the most important elements of an effective marketing campaign. This is a combination of factors that helps a business sell its product. There are a total of seven parts of the marketing mix: price, product, promotion, place, physical environment, people, and process. Companies usually use the four P’s to influence the demand for its products which are product, place, price and promotion. Each of the
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in the coffee business, started off as a coffee bean roaster and retailer in 1971 in Seattle. Since then the firm has established 20,891 stores across 64 countries under the leadership of Howard Schultz. In the last decade, Starbucks has resorted to aggressive expansion making it the leader on the coffee shop market. However, increased domestic competition, recession and rise of commodity prices have led them to shut down 128 stores in 2013. Hence, arises the need for a novel marketing plan. An analysis
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Costa Coffee, the UK’s largest and fastest growing coffee shop, plans to convert its entire coffee supply to sustainably grown beans sourced from Rainforest Alliance Certified farms by 2010. As a first step, from September 2008 at least 30% of Costa’s unique Mocha Italia blend, which forms the base of its coffee drinks, will come from Rainforest Alliance Certified sources, equal to about 1000 tonnes of green coffee over the course of a year. Only farms that meet specific standards balancing
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