Laurea University of Applied Sciences Laurea Leppävaara Brand Image in Cola Drinks CASE: Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand Image in Cola Drinks; Case: Futre Cola of Wahaha Group Co.Ltd, China Year 2010 Pages 45 In Chinese beverage market, there
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Comparison of 3 methodological approaches undertaken in 3 Research studies on Airline Industry Introduction In this research paper, methodological approaches of 3 different peer reviewed tourism journal articles from the journal “Tourism Management” have been compared. The first article is on the topic of changing gender representation in airline/aviation industry. This research study has identified the trends related to gender representation in airline industry have been discussed. In
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Sigma And Related Enterprise Process Improvement Methods Kirkor Bozdogan Center for Technology, Policy and Industrial Development Massachusetts Institute of Technology Cambridge, MA USA 02139 Tel. 617 253-8540 bozdogan mit.edu ESD-WP-2010-05 August 2010 esd.mit.edu/wps ESD Working Paper Series Towards An Integration Of The Lean Enterprise System, Total Quality Management, Six Sigma And Related Enterprise Process Improvement Methods Kirkor Bozdogan Center for Technology, Policy and
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Decision of Foreign Market Entry by Service Firms Name Institution Table of Contents Abstract 4 Chapter One: Introduction 5 Research Question 9 CHAPTER 2 – Literature review 10 Literature review 10 Definition of Terms 11 Motives for Foreign Market Entry 11 External Forces 11 Internal Forces 13 Entry Modes 16 CHAPTER 3 – Methodology 17 The Research approach and hypothesis 18 Sampling 19 Procedure 21 Focus groups 21 Interviews 22 Analysis plan 22 Validity and reliability
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Introduction to Uses and Methods of Marketing Research 2/7/2008 6:10:15 PM Kolb-01.indd 2 2/7/2008 6:10:16 PM 1 1 2 3 4 5 Introduction to Marketing Research Learning Objectives Recognize that research is an integral component of marketing strategy Define marketing research Describe the development of marketing research as a profession Explain how marketing research is incorporated into the marketing plan Discuss the importance of conducting ethical research WHAT MOTIVATES YOUNG
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Acknowledgements: This research would not have been possible without the support and assistance of Mr. Gareth Williams, the dissertation supervisor. I am also very grateful to all the experts at Audi, BMW and Jaguar Dealerships (Leeds) and to the people who agreed to share their views with me which assisted in the research process. Pg.-3 Table of Contents Pages Acknowledgements
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Secondary data 4 Example of primary and secondary data 5 Research Topic 5 Introduction to gender discrimination 5 Research objectives 6 Literature review 6 Evaluation of tendencies of gender discrimination 6 Pregnancy as a basis for discrimination 7 Family responsibilities lead to gender discrimination 8 Research Methodology 9 Target of respondents 9 Methods of collection 9 Ethical considerations 9 Types of data analysis method 9 Expected result 10 Questionnaire 10 References
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TECHNOLOGY SCHOOL OF BUSINESS THE USE OF STRATEGIC HUMAN RESOURCE DEVELOPMENT AS A MEANS OF ACHIEVING CORPORATE OBJECTIVE IN THE MICROFINANCE SECTOR. (A CASE STUDY OF SOME SELECTED MICROFINANCE INSTITUTIONS) BY: ACKON BEATRICE APRAKU ESTHER ASABEA OPPONG-SEKUM KINGSLEY A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF SCIENCE BUSINESS ADMINISTRATION (HUMAN
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internalized within the company. CEOs of family firms take a more direct approach to preparing successors — one that places a premium on developing personal relationships between CEO and successor, and between the successor and the stakeholders ofthe business. Perhaps no recurring event in the life of an organization is more critical than the transfer of power and authority from the incumbent CEO to a successor. Organizations are especially susceptible to loss of vision and purpose during periods of
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1. Research Title: Analysis of customers’ service experiences at Savannah Mall Shops. 2. Introduction: Providing efficient and effective customer service that adds value to customers is important in a competitive and dynamic market. The challenge is how to develop efficient customer service that is flexible and capable of being tailored for the specific requirements of customers. It’s important for service providers at Savannah Mall Shops to understand how customers evaluate the service
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