experience, and is somewhat outside the control of the instructor. The 1 The AACSB Memorandum (Carter et al. 1986) used a slightly different version; Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand. Guide to Business Gaming and Experiential Learning, 1990 9 10
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[pic] GAUHATI UNIVERSITY A training report submitted in partial fulfillment of the requirements for the award of the degree of the Bachelor of Business Administration (Industry Integrated) 3rd Semester, Gauhati University on “CUSTOMER BEHAVIOUR TOWARDS INSURANCE PRODUCTS” AT METLIFE INDIA VISAKHAPANTAM [pic] Under Organisation Guidance Of: Under Institutional Guidance Of: Mr. K.V.R. Murthi Mr. Hari Krishna
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1.0 INTRODUCTION TO THE TOPIC In today’s dynamic business scenario, it is not enough to excel in our current environment. But we also envision the future. Thus, there lies the utmost importance of Training and Development programs. Any organization’s strength lies in the human resource. But if this precious resource is not taken care properly, then in due course of time, becomes obsolete because of the drastic change taking place in almost every sphere of work and related aspects such as knowledge
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Holborn House 50-51 Bedford Row London WC1R 4LR or visit us on the World Wide Web at: http://www.thomsonlearning.co.uk This edition published 2007 by Thomson Learning. All rights reserved by Thomson Learning 2007. The text of this publication, or any part thereof, may not be reproduced or transmited in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. Every effort
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1. Introduction Brands are more than just names and symbols. Brand represents consumers’ perceptions and feelings about a product and its performance-everything that the product or service means to consumers. The real value of a strong brand is its power to capture consumer preference and loyalty. In a cluttered, competitive market place, the brand elements that make up the brand will have to do more and more of the selling job. In a time- compressed marketing world the fact that brand name can
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Intelligence Buyer Behaviour and Market Research Techniques This assignment is going to be looking at understanding buyer behaviour and the purchase decision making process. It will cover describing the main stages of the process, along with explaining theories of buyer behaviour and factors that may affect this. Finally it will evaluate the relationship between brand loyalties, corporate image and repeat purchasing. Being able to use marketing research techniques will also be included within this
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CHAPTER I INTRODUCTION AND BACKGROUND OF THE STUDY INTRODUCTION Leaderships is the capacity and will to rally men and women to a common purpose and the character which inspires confidence - Bernard Montgomery- The widespread fascination with leadership may be because it is such mysterious process, as well as one that touches everyone’s life. The term leaderships mean different things to different people. It is a word taken from the common vocabulary and incorporated into the technical vocabulary
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1.1Introduction to Training and Development Definition of Training: Training is a systematic development of knowledge, skills and attitudes required by an individual to perform adequately a given task or job. Training refers to efforts that help enhance employee skills for carrying out the present job. According to Edwin B Flippo, training is the act of increasing knowledge and skills of an employee for doing a particular job. Needs for training: • To improve the current job performance
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UK, and Quality management practices 1153 Received 5 May 2008 Revised 23 June 2008 Accepted 17 July 2008 Jiju Antony Centre for Research in Six Sigma and Process Excellence (CRISSPE), Strathclyde Institute for Operations Management, University of Strathclyde, Glasgow, UK Abstract Purpose – The last two decades have witnessed an explosion of research into the area of quality initiatives (QI) such as ISO, total quality management, lean, Kaizen and its application within small and medium-sized
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