MARKETING RESEACH = systematic and objective process of generating information to aid in decision making BASIC (PURE) RESEARCH= > expands limit of knowledge or learn more about concept > not aimed at solving pragmatic problem > verify acceptability of certain theory APPLIED RESEARCH= > conducted when a decision needs to be made about specific real life problem
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Question 1: Why should a manger know about research when the job entails managing people, products, events, environments, and the like? Answer: Research simply means a search for facts – answers to questions and solutions to problems. It is a purposive investigation. It is an organized inquiry. It seeks to find explanations to unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts. Research is the organized and systematic inquiry or investigation which provides
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Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you
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selection of a research design Three types of design: Quantitative, qualitative and mixed methods. Although it is difficult to separate the first two, often a research study tends to be more quantitative than qualitative or vice versa. Mixed methods is somewhere in the middle, a combination of both qualitative and quantitative methods. In detail: Qualitative research is about exploring and understanding the meaning individuals or groups ascribe to a social or human problem. Quantitative research is a means
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WEDNESDAY BAZAAR AT BIG BAZAAR CHENNAI A PROJECT REPORT LIST OF CONTENTS LIST OF TABLES LIST OF GRAPHS S. No. CHAPTER- 1 PAGE No. 1 INTRODUCTION OF TOPIC 1 2 EXECUTIVE SUMMARY 3 3 REVIEW OF LITRETURE 7-8 4 INDUSTRY PROFILE 12-13 5 GROUP PROFILE 15-17 6 COMPANY PROFILE 19-26 CHAPTER-2 28 7 AIM OF THE PROJECT 30 8 OBJECTIVES OF THE PROJECT 32-34 9 SCOPE OF THE STUDY 36 10 LIMITATIONS OF STUDY 37 CHAPTER-3 11 RESEARCH METHODOLOGY 38-39 CHAPTER-4
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requirement for the award of degree of Bachelor of Business Management of Christ University, Bangalore-560029 By Mr. ARUN KUMAR MAURYA 0911306 Under the guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby declare that, this report titled, “Summer Internship Report”, project work carried out by me under the supervision of
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understanding security issues is critical to any organization. Purpose of the research The purpose of this research plan is to determine how technology will affect business’s finances and level of security. The quantitative research method is the preferred method in this case, its ability to produce objective accurate results based on the results. As a research team we are going to remain objective and keep distance from the research to keep the information obtained as accurate as possible. We will
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Davies who was hired by the chairman of retail group Storehouse Terence Conran positioned the company as a fashion type clothing provider with a mainstream price and came up with the word Next as up-to-date. Since then the company has expanded its business and bought Grattan (a British mail-order company) in 1986, retail chain Combined English Stores Group and the Dillons-Preedy chain of newsstands. In 1987 Next launched Childrenswear.. and it became one of the leading retail companies in the United
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products” SUMMER PROJECT Submitted to RAJAGIRI SCHOOL OF MANAGEMENT In partial fulfillment of the requirement of the award of the MASTERS DEGREE IN BUSINESS ADMINISTRATION (2007-2009) By RAHUL RAJ Register No. 5355 RAJAGIRI SCHOOL OF MANAGEMENT RAJAIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI VALLEY PO KOCHI - 682039 DECLARATION I hereby declare that the report titled “A Study of the Retail Penetration of Amul products in Cochin” is a bonafide record of the summer project done by me for
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SUMMARY | 2 | INDUSTRY PROFILE | 3 | ABOUT TATA NANO | 4 | ROLE AS A MARKETING RESEARCHER | 5 | IDENTIFICATION OF THE STUDY a) Marketing Research Problem : b) Scope of the Study c) Objective of the Study d) Limitations of the Study | 6 | RESEARCH METHODOLOGY a) EXPLORATORY RESEARCH b) SECONDARY DATA ANALYSIS c) SURVEY d) RESEARCH DESIGN e) RESEARCH PLAN | 7 | STEPS IN SAMPLING PLAN a) SAMPLING FRAME b) SAMPLING SIZE: c) SAMPLING PROCEDURE d) FIELD WORK e) QUESTIONNAIRES
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