International Markets Bureau MARKET INDICATOR REPORT | APRIL 2010 Health and Wellness Trends In India EXECUTIVE SUMMARY INSIDE THIS ISSUE DID YOU KNOW? PAGE 2 ALTERNATIVE BEVERAGES TO CARBONATED DRINKS ARE ENJOYING GREAT SUCCESS IN THE INDIAN MARKET. “ ” Health and Wellness in India Market Data 3 Fortified/Functional 4-5 Better-For-You 6-8 Nutraceuticals 8-11 Organics 11-12 Definitions 13 Reducing fat intake is the most important and frequently practiced dietary approach
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services, customers and suppliers, leadership, stock prices, the impact of news events on stock prices, and an overall financial analysis. Pepsi versus Coca Cola History Pepsi is an American multinational corporation which is engaged in the beverage and food industry. It was originated in 1893 by a young pharmacist named Caleb Bradham who experimented combinations of juices, syrups, and spices to create a new refreshing drink for customers. His unique mixture of kola nut extract, vanilla and
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research we were able to draw conclusions about their strategic positions and what Nestlé could do to improve its strategic position. 2 Table of Content Executive Summary 2 1 Introduction 4 2 Nestlé S.A. versus Kraft Foods, Inc. 4 3 Context 5 3.1 Environmental Analysis as a Basis for Competitive 5 Advantage 3.2 Industry Analysis 14 3.2.1
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FAST MOVING CONSUMER GOODS www.ibef.org FAST MOVING CONSUMER GOODS WHY INDIA INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS POLICY TRENDS AND PLAYERS MARKET OPPORTUNITIES FOR INVESTMENT ANNEX: APEX CONTACTS AGENCIES 3 7 9 12 32 38 A report by PricewaterhouseCoopers for IBEF Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by
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Conclusions 13. Bibliography A brief Walkthrough Coca Cola is a well-known brand and the world’s leading beverage producer. The company is over 100 years old and enjoys patrons in over 200 countries. The company till date remains true to its vision and mission which has permeated through to all levels of the company. Coca Cola has a product of more than 3,500 beverages. These include * Energy drinks and Sports Drinks * Fruit and Fruit juices * Soft Drinks * Tea and coffee
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sans Frontières- 4. CARE International- 5. PATH- 6. Oxfam- FMCG companies in India 1. Hindustan Unilever Ltd. 2. ITC Limited 3. Britannia Industries Ltd. 4. Nestlé India- 5. Godrej Group 6. Tata Global Beverages 7. Parle Agro 8. Nirma 9. Cavin Kare 10. GCMMF (AMUL) 11. Cadbury India 12. Procter & Gamble Hygiene and Health Care- 13. Colgate-Palmolive (India) Ltd 14. Gillette India Ltd. 15. Johnson & Johnson 16. Amul India 17. Godrej Consumer Products Ltd 18. Marico Industries
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proportionate expenditure on cereals, pulses, edible oil, sugar, salt and spices declines as households climb the expenditure classes in urban India while the opposite happens in the case of milk and milk products, meat, egg and fish, fruits and beverages. For instance, the proportionate expenditure on staples (cereals, grams, pulses) declined from 45 per cent to 44 per cent in rural India while the figure settled at 32 per cent of the total expenditure on food in urban India. A large part of this
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INTRODUCTION Nestle - Company Overview “Good Food, Good Life” – Nestlé is today world’s leading health, nutrition and wellness company (Nestle, 2012). Nestlé’s mission is to provide the best tasting and nutritious choices in extensive range of beverages and food categories to its consumers all over the world. Today Nestle has 67 brands of bottled water, produced in 36 countries and its distribution is made in 130 countries worldwide (Nestlé Waters, 2011). Nestle traces its origin back in 1866
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called “PomLife” for the varied consumers ranging from 1450 years. This marketing plan analyses the following: Company Analysis: About Tropicana as a Company, all the other products that it produces and its market position Competition: Four major beverage companies, their products and market share has been taken into account as they are the prime competition Target audience: All age group of people and from all different walks of life are target audience for Tropicana’s new product. Anyhow, a complete
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STRATEGIES……………………….…………………41 FINANCIAL STATEMENT……………………………………………….……………44 CONCLUSION……………………………………………………..……………………49 RECOMMENDATION……………………………………………………….…………51 CITATIONS…………………………………………..…………………………………53 INTRODUCTION Nestlé is the largest food and beverage company in the world. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is a Swiss company, founded in 1866 by Henri Nestle. Henri Nestlé, the founder of Nestlé, was a life-saving chemist but also an innovative
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