a few key players strategizing for top positions in the industry. The sector is dominated by three major players, which together control nearly 80% of the global market. (Pepsico Inc.) Coca-Cola is king of the soft drink-empire and boasts a global market share of around 50%, followed by PepsiCo at about 21%, and Cadbury Schweppes (Dr Pepper and Seven Up) at 7%. (Prince) To better understand the cola industry, we will focus on Porter’s five forces affecting the industry. These five forces are potential
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MARKETING PROBLEM DEFINITION Dr. Pepper Snapple Group, Inc, encouraged by its long-lasting history, experience, and favorable market conditions has decided to enter a new market segment, launch energy drink beverage and they are facing several dilemmas. A thorough analysis of company’s internal conditions, industry facts, market conditions and trends, is needed in order to develop possible alternatives, realize the possible outcomes of those alternatives, and finally to choose the most convenient
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like chocolates’. When the Portuguese bard, Fernando Pessoa, uttered these words, sometime during the early 20th century, the Cadburys and Nestles of the world hadn’t even seen the dawn of the day in India! But, of late, these two major choco giants have been making Pessoa’s words felt in India. So, where Pessoa’s claim was restricted only to poetry or prose at the most, Cadbury and Nestle have proved in practical that chocolates are the most inevitable indulgence of all times. In the realm of advertising
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Kraft has been around for years buying and partnering with other companies. As of today, Kraft's line of work has reached a total equity of about $35.9 billion. Kraft focuses on promoting healthy lifestyles. Today's line of Kraft products includes beverages, cheese, dairy foods, and snack foods, to name a few. Key External Threats | Weight | Rating | Weighted Score | Opportunities | 1. Operates in many fast growing categories | 0.10 | 3 | 0.30 | 2. Growing demand for health and wellness
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in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers. RAPID CHANGE The Coca-Cola Company experienced a period of rapid change during the 1900 through 1909 timeframe when the company experienced a period of rapid growth. This rapid growth was attributed to three pioneers
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segmentation I Chocolate is the largest segment of the confectionery market in India, accounting for 43.3% of the market's total value. Market segmentation II India accounts for 5.8% of the Asia-Pacific confectionery market value. Market share Cadbury plc is the leading player in the Indian confectionery market, generating a 27.1% share of the market's value. Market rivalry The Indian confectionery market is concentrated, with the top three players holding 63.4% of the total
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created Pepsi Cola for the beneficial effects it claimed to have on upset stomachs and indigestion. The enmity between the two soda companies are known as the “Cola Wars”. The war began in the 1960’s when Coca-Cola’s supremacy ruled the market as the beverage of choice above Pepsi Cola. Due to the competition between the two rival cola companies actions became extreme and forced both companies to implement strategic methods in order to keep the competitive edge over the other. Coca Cola Wars Case
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A Report on Strategic Management Case Of COCA COLA (Year 2007) Subject: Managerial Policy Section: “B” [MBA – Evening Program] Faculty: Brig. (ret.) Shakeel Ahmed Prepared & Presented by: |Group 2 | |Faraz Ahmed |Zohaib Genda |Mehboob Hassan |Zakia Rasheed
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CASE: Dr Pepper/Seven Up, Inc Introduction Dr Pepper/Seven Up, Inc is the largest division of Cadbury Schweppes PLC that is the third largest soft drink companies and fourth largest confectionary company that sells its products in over 200 countries. Also, this company is the largest non cola soft drink company in the North America, and the third largest soft drink company in the United States. They are rated among first 10 companies based on their product share. However, some of their products
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PepsiCo, Inc. Nitesh Kalwar June 18, 2010 HOLD Pros: • • Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Morning Star Ratings Beta PEP NYSE Consumer Staples Beverages (NonAlcoholic) Income & Capital Appreciation $103.67 Billion $52.56-67.61 $64.28 16.34 13.81 $3.81 $5.50 3.00% **** .56 • • • • Broad portfolio in the soft drink, saltysnack market and beverages. Acquisition of
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