Introduction I inherited The Broadway Café coffee shop from my grandfather and it was a hotspot for many years, but for the last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and only marketing was word-of-mouth. To bring café into the 21 century we need a website for online presence, and providing wireless hotspot to gain a competitive advantage. As I have mentioned earlier we need presence on the internet
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Persuade Café Memo MEMORANDUM TO: Jacqueline Marcus, Christopher O’Conner, and Mark Parsons FROM: DATE: October 4, 2013 SUBJECT: Profit Increase and Cost-Saving Initiatives In response to what has been discussed about the company’s profitability, the company is not making the profits we would like in having the coffee industry, but Persuade Café does bring a great moral to the company. It will also relieve a lot of stress for our employees because of the friendly environment
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CafeSdoBrasil catalogue WHAT WE REALLY SELL IS COFFEE SERVICE 1. PREMIUM QUALITY COFFEE Our goal is a superb cup of coffee. We help you choose the coffee or coffees best suited to your operation. This is realistic and achievable if all the variables are taken into consideration. And there are many! Pre- ground portion packed coffee or fresh roasted whole bean. This can be further broken down into country of origin, blended, dark roasted, decaffeinated, flavoured
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SUMMARY ABOUT STARBUCKS Starbucks Corporation is an international coffee and coffeehouse chain. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific
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CASO DE ESTUDIO: STARBUCKS A finales de 2002, Christine Day, vicepresidente de administración de Starbuks para USA, estaba sentada en la sala de conferencia del séptimo piso del edificio de Starbucks en Seattle y bebía su segunda taza de “toffee-nut latte”. La bebida, un café con sabor a nuez acaramelada con crema batida y espolvoreado de caramelo, era la costumbre tradicional de cada tarde para Christine Day desde que se introdujo el producto a principio de año. Mientras esperaba a sus colegas
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zoomlife café | Marketing Plan | | | Madhu Enjati | December 15, 2013 | For MKTU 605 Instructor- Virginia Silverman Table of contents Executive Summary……………………………………………..2 Company Description…………………………………………...3 Current Market Situation………………………………………..4 SWOT Analysis…………………………………………………6 Marketing Strategy...……………………………………………6 Mission………………………………………………………….6 Objectives……………………………………………………….7 Pricing…………………………………………………………...7 Action
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MARKETING PLAN FOR COFFEE SHOP marketing management course work 1 TABLE OF CONTENT 1 EXECUTIVE SUMMARY 2. SITUATION ANALYSIS 2.1 Current situation 2.2 Location 2.3 Micro environment 2.4 Macro environment 3. SWOT ANALYSID 4. KEY ISSUES IDENTIFIED 5. ASSUMPTION 6. OBJECTIVES TO BE PURSUED 7. TARGET MARKET AND POSITION 8. MARKETING STRATEGY 8.1 The product 8.2 The place 8.3 The price 8.4 Promotion 9. BUDGET 10. IMPLEMENTATION. MARKETING PLAN FOR ANAMAZH COFFEE SHOP 1. EXECUTIVE
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service • Traditional art of Coffee making • Hygienic environment • Lowest Price 3.1.2 Switching Costs • Advertise Bulk offers • Discount rates • Privilege membership cards • Free delivery within 2 Km 3.1.3 Substitute Products • There is no exact substitute for coffees, but soft drinks may reduce the amount of coffee sales 3.1.4 Porter’s Generic Strategies We will be using all the three strategies to improve the café • Broad Cost Leadership
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Dilemma: 6 Security: 7 Making business decision II 7 Making business decisions I 8 Sources: 9 Competitive advantage: Business dilemma: As a Coffee shop with almost 60 years of company history, I would like to make that fact our unique selling proposition (USP) and use the tools and techniques of modern information system to make my coffee shop updated to the norms of modern business. One of the employees have raised a concern about how a Starbucks is about to open nearby. This will pose
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4.2 Mission Statement 16 4.3 Company Summary 16 4.4 Unique Selling point: 16 5.0 MARKET SEGMENTATION ,TARGETING AND POSITIONING. 17 1.0 EXECUTIVE SUMMARY The purpose of this report is to conduct a three years marketing plan for Fortune coffee and cake shop which is a family business. The family is interested in setting up a retail outlet at 200 King Street, Aberdeen because of the closeness to University of Aberdeen, Unite student hostel, Robert Gordon University student hostel and the
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