have tried to point out strategies taken by Café Italiano. For this reason, we have used some basic theories like 4P’s, STP concept, SWOT analysis etc.It also involves with some basic information of Café Italiano. This report contains a brief analysis about the 4P’s & STP concept adopted by the café. It also contains the things that are affecting directly or indirectly this café. Finally the report contains some necessary recommendations for this cafe about their activities, improvements and analysis
Words: 6744 - Pages: 27
I. COMPANY DESCRIPTION iCafé, unlike a typical café, will provide a unique forum for communication and entertainment through the medium of the Internet. iCafé simply means Internet Café. The name was ideally created because the business itself is an internet-coffee shop which is considered as a small type service-merchandising business. It is owned by a Taiwanese businessman, Mr. Jeff Yeh who is also a Business Administration graduate in Emilio Aguinaldo College, Manila. The business will soon
Words: 3879 - Pages: 16
Tech Community College Logansport Campus Marketing Project - Coffee Shop and Internet Cafe Marketing Environment Analysis Competitive Forces Fran’s Coffee Shop is located in Logansport. The business operates in a monopolistic competition; it has a considerable amount of competitors and it focuses on distinguishing its product and service from the other coffee shops in town. Fran’s Coffee Shop’s main competitor is Boardwalk Cafe, which was founded in 1992 by Joe and Bryon Stephens and their
Words: 1597 - Pages: 7
Melto-Point Cafe Coffee Industry Coffee Market in India Coffee is one of the most popular beverages in the world. The beverage industry in India has gained importance in the last few years. The beverage retail has become a fashionable concept today. A significant change in this industry in particular has been the growth of coffee industry. India had been traditionally tea drinking country for ages. Recently, a new mode of distribution for coffee has emerged in form of coffee chains. The coffee consumption
Words: 2432 - Pages: 10
for a planned discount internet café. Café Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Café Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; a place to socialize and share these experiences with friends and colleagues and access to methods of communication (internet, multi-purpose systems). Café Loco’s marketing team will perform
Words: 996 - Pages: 4
Coffee Café Marketing Plan Marketing Management- MKT 500 Strayer University Coffee Café Marketing Plan Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car. Supermarkets and fast food establishments that serve coffee are currently
Words: 963 - Pages: 4
Market Analysis Marketing analysis plays a very important step role in the business plan. Although a company has an idea to form a business, but without marketing plan, the business can’t go smooth. Thus, a company need to plan what kind of people want to target, which place or country that the company want to enter. So, the company has to make a business plan and follow the business plan so that it can avoid the problem or can know where the problem is existing and everything can go smoothly.
Words: 1547 - Pages: 7
to plan for the Coffee Café to create seasonal promotion event for our customers. The promotion model represents a special form of advertising that attracts more and more customers. For example, Coffee Café provide “Buy 1 Free 1 Promotion” or offers discount of items when the customers purchased in promotion time. The items typically include foods and drinks; we also make different and new variety of foods and drinks in every season. The seasonal promotion event will hold in a day of every month as
Words: 298 - Pages: 2
products and the services they get. Nowadays, customers do not say “drink a cup of coffee” anymore; instead, they use “enjoy a cup of coffee”. They expect not only high quality coffee, but more than that they expect to have a relaxed, joyful time when they come to a coffee shop. Love café is opened to satisfy that demand. Main products Love Café offers are coffee, soda, smoothes and some other drinks. Love café also sells fast food for
Words: 2533 - Pages: 11
Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers
Words: 3142 - Pages: 13
