Question 1 Panera Bread Company is a fast service, casual bakery-café that offers fresh-baked, quality breads and baked products as well as breakfast items, pastries, smoothies, made-to-order sandwiches, pasta, soups, salads, and café beverages. They pursue a broad differentiation strategy which seeks to differentiate the company’s product offering from rivals with superior attributes that will appeal to a broad spectrum of buyers. We believe Panera Bread Company approaches differentiation from
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substitute products * Competitive rivalry Starbucks have the real threat of competitive rivalry by competing with some major competitors like McDonalds, Dunkin Donuts, Costa and other small coffee shops and cafes. With competitor’s low prices and the opportunity to break into the speciality coffee market pose a real risk to Starbuck’s. Substitute products such as tea, juices, water and energy drinks pose a real threat to Starbucks as with pubs and bars because of the threat of being a substitute
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…………...Page 12 Exhibit 8: SWOT(TOWS)…………………………………………...Page 13 Exhibit 9: Strategic Group Map……………………………………..Page 14 Exhibit 10: Financial Analysis………………………………………Page 15 Executive Summary In 1981, Louis Kane and Ron Saich founded a bakery-café named Au Bon Pain that were opened up in airports, shopping centers, and malls throughout the east coast. Au Bon Pain found stiff competition from fast-food competitors, so they initiated a company overhaul and opened re-concepted restaurants which
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indigenous cultures. Coffee 17. Europeans got coffee from the Arab world like Mecca and Cairo. Coffee spread to Europe because Christians believed coffee was evil due to the fact Muslims were unable to drink wine, the holy drink of Christians so their punishment was to drink coffee instead. However, Clement tasted the new drink and was so delighted by its taste and aroma that he approved its consumption by Christians. 18. The people who switched from alcohol to coffee began the day alert and stimulated
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Every advertisement is designed to influence its target public to either buy the product being advertised or to at least consider it in a future purchase. In order to persuade the public, the advertisement needs to be appealing, logical and credible. These three means of persuasion are what the Greek philosopher Aristotle called Pathos, Logos, and Ethos. In the advertisement examined in this paper, there's an emphasis on the use of Pathos, which is the way of persuading by appealing to the public's
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MP-APPENDIX B STUDENT MARKETING PLAN FOR “BAGELS BY THE BAY” A Marketing Plan Presented by: Jamie Johnson And Amy Smith Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis
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Winter 2016 Bakery-Cafe Menu BREAKFAST SANDWICHES We are Panera Bread And we believe that good food, food you can feel good about, can bring out the best in all of us. Food served in a warm, welcoming environment, by people who care. To us, that’s good eating and that’s why we’re here. Allergen Statement Many of our products contain or may come into contact with common allergens, including wheat, peanuts, soy, tree nuts, milk, eggs, fish and shellfish. Before placing your order, please inform your
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American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 171 in Thailand and 10 in India. Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas
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they were doing the research, they had received some advice from professors about which type of business they should bought. When the times go, they received news from Paul’s father, Mr. Roger, a food retail company Ice delights, a European style café and ice cream shop, might selling their Florida franchise right. They were excited about the opportunity even thought this was not in their planning. They saw a great amount of finance potential in Ice delights franchise although their skill and ability
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Starbucks Starbucks is an extremely well-known business, which most of us enjoy on any given day (some more than others). In my own opinion, Starbucks is highly successful company because they provide such a high quality product. All of their employees appear to be knowledgeable about their products and enjoy creating those products for customers. However, the prices tend to be on the high side, and I can only indulge on their coffees every now and then. Strengths Starbucks has many internal
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