The Odyssey Coffee Café Project Contents Introduction p. 1 Odyssey Coffee Café (I) Name of café p. 3 (II) Sort of Café p. 3 (III) Theme of Café p. 3 (IV) Locations p. 4 (V) SWOT Analysis p. 6 Conclusion p.7 Bibliography p. 8 Introduction It is wildly believed that coffee café seem to become a familiar feature of people’s life, especially in the United Kingdom. Most people seem to spend their tea time
Words: 1615 - Pages: 7
The background of the Old Town White Coffee and its performance record. Old Town at a glance. The group’s history traces back to the incorporation of White Café in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee. The duo commercialized the coffee product that year with the “OLDTOWN” brand name and began exporting it to Singapore the following year. Subsequently, the company diversified into instant milk tea mixes, instant
Words: 1896 - Pages: 8
Introduction I inherited The Broadway Café coffee shop from my grandfather which is located in downtown Rockville. It was first opened in 1952. Coffee shop specialized in different coffees, teas, homemade soups, sandwiches, salads and full service bakery. For many years it was a hotspot, but for last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and everything was manual including ordering and employee payroll
Words: 1147 - Pages: 5
1. Based on the segmentation variables, how is Beano’s Café now segmenting and targeting the coffee market? [20%] The Egyptian market was locally driven toward oriental café, Turkish coffee and shisha and Egyptian might not be keen on coffee made from unfamiliar and new ingredients. Thus, when they want to enter the market, they have to segment the market in order giving out suitable strategy to introduce the Egyptian consumer to a new café experience. A market segment consists of a group of customers
Words: 2127 - Pages: 9
Table of Content Table of Content 1 1. Executive Summary 2 2. Introduction / Problem Statement 3 3. Internal Analysis 4 Positioning 4 4. External Analysis 7 Specialty Coffee 7 Hot Drinks Market 7 Porter’s Five Forces 7 Macro-environment 10 Demographic 10 5. SWOT-Analysis 13 6. Positioning 14 7. Corporate Strategy 16 8. Objectives 17 Short-Term objectives 17 Long-Term 17 9. Marketing Mix 19 Product 19 Place 20 Price 20 Promotion 21 Promotion
Words: 7383 - Pages: 30
Business Plan – 3142 JavaNet Café After reviewing the business plan for JavaNet Café I think with the high demand and dependency on the internet and it potential for enormous growth, and the great consumption of coffee among the people it has the potential to be a great place to build a social environment. It will cater to the savvy internet users, the internet surfers and the less experienced or non-users of the internet. Not only will JavaNet be a great place to spend time away from home
Words: 829 - Pages: 4
| 2013 | | Team Project Plan Part AProject Management Establishing a new café, Devine Beverages in Norwest business park | Table of Contents Executive summary 3 Purpose of the document 3 Project background 4 Scope Statement 4 Project Name: 4 Project Sponsor 4 The project sponsors for Café Divine are Divine Beverages Pty Ltd. 4 Project objectives 4 Description of the project 5 Project deliverables (Figure 1) 5 Milestones 6 Legal Requirements 6 Location Sourcing
Words: 3008 - Pages: 13
Café Mizrahi: Opening a Second Location in Jerusalem in 2011 M A R K ETI NG PL A N BY SHIRA NADEL AND SOLOMON SALEHANI Vision & Company Profile 1 Vision Café Mizrahi’s vision is to provide a unique gourmet dining experience through an intimate and family-oriented atmosphere in shuk Machane Yehuda in Jerusalem Company Profile Owner Eli Mizrahi served as a pioneer of cultural gentrification when he opened the café nearly a decade ago. His father established
Words: 1635 - Pages: 7
Café Paradiso – Sample Business Plan Business Plan 2007/2008 Commercial-in-Confidence Date Table of Contents 1.0 Executive Summary 1 1.1 Business Opportunity 1 1.2 Product/Service Offering 1 1.3 Marketing Plan 1 1.4 Management Team 1 1.5 Financial Plan 2 2.0 Business Opportunity 3 2.1 Business Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and
Words: 8990 - Pages: 36
The following assignment requires Custom Coffee & Chocolates Company analyzes of the internal and external environment, identifying its strengths, weakness, opportunities, threats and develop strategies for the matches. Coffee drinking is one of the most world spread and consume habits of all time. Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world. The Huffington Post (February
Words: 1481 - Pages: 6
