Scenario: As the VP of Marketing for Canadian Golf Tours Inc, you have been notified that membership numbers are not meeting expectations, notably the GTA Amateur Tour. The President has asked you to prepare a plan of action to increase participation in the GTA Amateur Tour. You must present these ideas to the President of the company and persuade him to proceed with the new marketing strategy. Memorandum The GTA Amateur Tour was created to offer everyday golfers the opportunity to test themselves
Words: 2551 - Pages: 11
September 17, 2011 Compare and Contrast Essay The professional golfers association contains many talented players throughout the world; two of the most known players are Tiger Woods and Phil Mickelson. Growing up as a child I always was watching the golf channel with my father and the players he always told me to look out for on the top of the leaderboard were Tiger and Phil. Truth be told my father was right almost every tournament I saw at least one of those two players in the top ten. They both
Words: 1042 - Pages: 5
Kevin Giancola, Head Mens Golf Coach Central Connecticut State University New Britain, Connecticut 20 June 2012 Dear Coach Coach Giancola,, My name is Eric Dietrich and I am a varsity golfer entering my senior year at Cheshire High School in Cheshire, Connecticut. I am writing to express my interest in attending Central Connecticut State University and initiating the recruiting process. For the past 3 years I have dedicated myself to becoming a competitive golfer and continue
Words: 421 - Pages: 2
Altius Golf and the Fighter Brand A. Current Situation The retail channel for golf is composed of two broad categories: on-course and off-course. Altius maintained a steady position in the on-course market with nearly 100% penetration of outlets, where no other competitor had a presence in more than 80% of on-course shops. Conversely, Altius’ market share in the off- course channel is clearly eroding, falling by more than five points between 2008 and 2012. Altius’ loss of off-course market share
Words: 1002 - Pages: 5
the mind and character.” I believe there are many parallels between playing golf and working in the field of medicine: both require a strong mind and character. They also require patience, precision, discipline, and a continual thirst for learning. The strong academic curriculum path I have chosen and my four years participating on the varsity golf team have helped prepare me for a successful career as a physician. Golf is a sport that, no matter how good you become, will never be perfected. Every
Words: 1041 - Pages: 5
parks, and for maintaining golf courses, while there are people out there who struggle to just take a bath. About half a billion people live in countries where the water is scarce and by 2025 it is estimated to increase to three billion because of the increasing population, which is expected to be 9 billion by then (Hanjra, 2010). Using up 50 billion gallons of water every year for golf courses alone, recreational things account for a lot of wasted water (Kaufman, 2009). Golf courses aren’t the only
Words: 868 - Pages: 4
Golfcare. This law requires every citizen of the United States buy a membership to a golf course by April. Since only the upper one percent of Americans were capable of having a golf membership up until now, Golfcare now allows for affordable golf memberships, since no one group of people should be able to own a golf membership. Don't forget that if you already have a golf membership somewhere, you get to keep that golf membership, until April. This law will cost about one grand to three grand depending
Words: 269 - Pages: 2
Student details | Name | Kristy-Anne Rix | Student Number | S2839420 | Course | Communication Media | Unit details | Unit code | Com16 | Unit name | Developing research and analytical skills | Unit tutor | Guy | Assessment Item details | | Due date | | Word count | 2162 | Extension granted | □ No □ Yes | Extension date | | Is this a resubmission? | □ No □ Yes | Resubmission date | | ACADEMIC INTEGRITY DECLARATION Breaches of academic integrity (cheating
Words: 2881 - Pages: 12
Professional Golf Association’s Stance on Casey Martin’s Golf Cart Usage As a board member of Professional Goal Association, I would disallow Casey Martin to use a golf cart during tournaments. We, board members, value fairness, integrity, and flexibility. We highly consider Ed Freeman’s Stakeholder Theory, which defines an importance of every stakeholder that is involved in our business. PGA itself and PGA tournaments require a number of stakeholders such as sponsorship companies, golfers,
Words: 552 - Pages: 3
paid in cash. 3. There were many concludes that we could make with the golf study. One of which was the likelihood of moving the ball was higher, when other golfers were farer away. This goes back to what we have been discussing in class, in that people are more likely to be dishonest if they have a low chance of being caught. Another idea this studies helped me understand was the fact that there is no referee in golf, however the golfer himself is the referee. This causes us to decide for
Words: 303 - Pages: 2