Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols to Upward Strivers 13. Cures for Our Hidden Aversions 14. Coping with Our Pesky Inner Ear 15. The Psycho-Seduction of Children 16. New Frontiers for Recruiting Customers PERSUADING US AS CITIZENS 17. Politics and the Image Builders 18. Molding "Team Players" for Free Enterprise 19. The Engineered Yes 20. Care And Feeding Of Positive Thinkers 21. The Packaged Soul? IN RETROSPECT
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Editor’s Note: This 1991 article helped popularize the notion of “tacit” knowledge – the valuable and highly subjective insights and intuitions that are difficult to capture and share because people carry them in their heads. Years later, the piece can still startle a reader with its views of organizations and of the types of knowledge that inform them. For example, the advice on how to distill objective and transferable, or “explicit,” knowledge from tacit knowledge – with a vivid illustration
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cities—Kansas City, Omaha, and Des Moines. These grain elevators supply three flour mills, located in Chicago, St. Louis, and Cincinnati. Grain is shipped to the mills in railroad cars, each car capable of holding one ton of wheat. Each grain elevator is able to supply the following number of tons (i.e., railroad cars) of wheat to the mills on a monthly basis. Grain Elevator 1. Kansas City 2. Omaha 3. Des Moines Total Supply 150 175 275 600 tons Each mill demands the following number
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Dissertation On “A Study On Cold Chain Logistics ” Submitted by: Garvita Uniyal A. STATEMENT OF THE PROPOSAL Problem Statement “ A Study on Cold Chain Logistics ” is the research work that deals with different process and techniques used for reducing spoilage, retain the quality of the product, guarantees a cost efficient delivery and maintaining ideal storage conditions for perishables products from the point of origin to the point of consumption in the food
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Marketing and Its Environment art 1 introduces the field of marketing and offers a broad perspective from which to explore and analyze various components of the marketing discipline. Chapter 1 defines marketing and explores some key concepts, including customers and target markets, the marketing mix, relationship marketing, the marketing concept, and value. Chapter 2 provides an overview of strategic marketing issues, such as the effect of organizational resources and opportunities on the planning process;
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Name Professor Subject Date Marketing Report Contents 1 Executive summary 2 2.1 HCA mission, values and vision 4 2.2Marketing Report Objective 5 3. Phase 1- Industry and client partner overview 6 4. Phase 2 – Key ethical and social responsibility issues and challenges in the relevant industry sector, and for the client partner 9 5. Phase 3 - Analysis of existing ethical and social responsibility policy and practice of the client partner 11 1. Recognize 12 2. Identify, prioritize and
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responsive to local conditions. These pressures place conflicting demands on a company. The sources of pressures for cost reductions and pressures for local responsiveness are explored. The discussion then turns to the different strategies that companies can pursue in the global arena. Four different strategies are reviewed in some detail—an international strategy, a multidomestic strategy, a global strategy, and a transnational strategy. The pros and cons of each of these strategies are debated. A link
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division of labour, and tell why the study of person–task relationships is central to the pursuit of increased efficiency. 3. Identify the principles of administration and organization that underlie effective organizations. 4. Trace the changes that have occurred in theories about how managers should behave in order to motivate and control employees. 5. Explain the contributions of management science to the efficient use of organizational resources. 6. Explain why the study of the external environment and
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Professor of Management Practice Myra Hart, Senior Lecturer Mich ael J. Roberts, and Research Associate Julia D. Stevens prepare d this case. This case draws upon portions of an earlier case, “Zipcar,” HB S No. 802-085 (Boston: Harvard Bu siness School Publishing, 2002), written by Professor Myra Hart and Research Associat e Wendy Carter. HBS cases are developed so lely as the basis for cl ass discussion. Cas es are not intended to serve as endorsements, sources of primary data , or
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INDUSTRY IN MEXICO AFTER TEN YEARS OF NAFTA SALVADOR BARRAGAN Master in Business Administration, IPADE Business School, 1996 BSc in Industrial Engineering, Universidad Panamericana, 1994 A Research Project Submitted to the School of Graduate Studies of the University of Lethbridge in Partial Fulfilment of the Requirements for the Degree MASTER OF SCIENCE IN MANAGEMENT Faculty of Management University of Lethbridge LETHBRIDGE, ALBERTA, CANADA © Salvador Barragán, 2005 ii Abstract
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