“Enterprise Rent-A-Car” A Case Study Solution Submitted By: Group ‘B’ (Bimee Maskey, Hrizu Adhikari, Krishna Dahal, Mahesh Bhandari, Sacheet Pandit, Sampada Paudel) Submitted To: Prof. Dr. KD Koirala SOMTU Date: 31st Dec, 2014 Kirtipur Enterprise Rent-A-Car Case Summary: Enterprise Rent-A-Car is founded by Jack Taulor in 1957. It is a Private car rental business with a fleet of more than 850000 vehicles which is based in St Louis, Missouri with services in the US, Canada
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Zipcar is an innovative rental car service company –their innovation must exploit hourly car-renter-needs with unique some IT activities such as RFID, GPS, Apps, and Wireless technology. Zipcar’s strategy with its unique IT activities, including Zipstars or Ziptrips that are social networking technologies, must create more customer values and its creation should be sustainable Zipcar's growth. Also, details are following answers of Discussion Questions; 1. Threat of new entrants –are hard to
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Rent a Car Enterprise Rent-A-Car Company (Enterprise) is a car rental company based in the US. The company is principally engaged in rent-a-car, international operations, fleet services, car sales, rent-a-truck, and enterprise rideshare services. It principally rents vehicles to individual customers, business houses both on short-term and long-term basis, and fleet operators. It also has car-sharing and van pool programs. In addition to its primary services, it offers courtesy car rentals for automotive
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Enterprise Rent-A-Car: Measuring Service Quality SURVEYING CUSTOMERS Kelvin Kirkman wheeled his shiny blue BMW couple into his driveway, put the gearshift into park, set the parking brake and got out to check his mail box as he did every day when he returned home. As he flipped through the deluge of catalogs and credit card offers, he noticed a letter from Enterprise Rent-A-Car. He wondered why Enterprise would be writing him. THE WRECK Then he remembered. Early that month, Kelvin had been
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| Enterprise Rent-A-car | | | There is an industry motto that states, “there are two types of car rental companies. Those who lose money and Enterprise”. Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri by Jack Taylor. Taylor founded the company offices in neighborhoods, and not at airports, because he believed that the Americans would welcome local option for rental cars when their vehicles were repaired. In 2010, the company had more than 6,000 rental locations in the United
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for a car rental agency you don’t get paid very much money. The rental agents only make between $10 and $12 an hour; which can lead to a poor attitude and little motivation. In general all of the employees of the Kearny Mesa Hertz HLE are very motivated individuals. With only three rental agents one transporter every day except there is an additional transporter on Monday and Friday, and one to three detailers; there are days that can be overwhelming due to the amount of people needing rental cars
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Individual Case Analysis Enterprise Rent – A – Car Executive Summary Enterprise Rent – A – Car is one of the largest players on the market today. This company has selected a specific target market, in which they have been outperforming all their competitors for many years. Unfortunately, other companies have noticed their success and decided to break into their market to achieve a part of the market share, hence their revenues. In addition, the company holds much weaker marketing strategy
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Problem Statement In order for Hertz to expand into the hourly rental market segment and gain market share they will need to find a new way to appeal to a new customer segment. Analysis Plan / Data Used / Key Assumptions I will be using the SFAS Matrix, figure 1, to evaluate Hertz’s strengths, weaknesses, opportunities and threats when entering the short term rental car market to compete with Zipcar. In addition, I will be using the TOW’s matrix, figure 2, to hypothesize business strategies for
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assessing and analyzing the competitive strength and position of a company, in this case Zipcar namely. The analysis can be outlined as follows. The competitive rivalry force for Zipcar is moderate to strong. The major competition is faced from other rental agencies that provide similar services. Nevertheless, the company has a competitive advantage over its competitors due to the flexibility of the service it provides to its customers. Other competitors for Zipcar include transportation services providers
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states as “innovation matters.” To further illustrate, he used car rental company Enterprise as an example. Started as car-leasing company in 1957, and did not enter into car rental business until 1962, Enterprise eventually grew up to be one of the greatest car rental companies with largest car fleet and most rental locations. Nevertheless, without its own ground-breaking service strategy that concentrates on providing short-tern rental service to local customers who were in need of replacement of
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