proposition or in other words, purchase criteria for one customers is different from another customer. 3. Many local rental car agencies rent late model cars at substantially lower prices than national companies such as Hertz or Avis. Despite their higher prices, the national companies still retain most of the market. Explain why most renters patronize the national car rental companies despite their higher prices. How have the national companies encouraged this price insensitivity? 4. A company
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Lotus Car Rental Alternative Fuel Assessment Erik Larson, Linda Sherman, Christopher Sessoms Comm/215 February 2, 2013 Winifred Winstead Donnelly Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days, the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears
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CASE: I Enterprise Builds On People When most people think of car-rental firms, the names of Hertz and Avis usually come to mind. But in the last few years, Enterprise Rent-A-Car has overtaken both of these industry giants, and today it stands as both the largest and the most profitable business in the car-rental industry. In 2001, for instance, the firm had sales in excess of $6.3 billion and employed over 50,000 people. Jack Taylor started Enterprise in St. Louis in 1957. Taylor had a unique
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Zipcar is an innovative rental car service company –their innovation must exploit hourly car-renter-needs with unique some IT activities such as RFID, GPS, Apps, and Wireless technology. Zipcar’s strategy with its unique IT activities, including Zipstars or Ziptrips that are social networking technologies, must create more customer values and its creation should be sustainable Zipcar's growth. Also, details are following answers of Discussion Questions; 1. Threat of new entrants –are hard to
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The car rental company EU-Rent has 1000 renting branches and 200,000 cars in towns all over Europe. At each branch cars, classified by car group, are available for rental. Each branch has a manager and booking clerks who arrange rentals and reservations for future rentals. Cars rented from one branch of EU-Rent may be returned to any other branch. The rental period and the car group are specified at the time of reservation. The renting branch must ensure that the car has been returned to some branch
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CASE: I Enterprise Builds On People When most people think of car-rental firms, the names of Hertz and Avis usually come to mind. But in the last few years, Enterprise Rent-A-Car has overtaken both of these industry giants, and today it stands as both the largest and the most profitable business in the car-rental industry. In 2001, for instance, the firm had sales in excess of $6.3 billion and employed over 50,000 people. Jack Taylor started Enterprise in St. Louis in 1957. Taylor had a unique
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Garret Car Rentals Audit Report Objective Our objective is to perform an efficient and informative audit of Garrett Car Rentals, and identify areas of weak control that need to be improved. Recommendations * Use the COSO audit approach: * The condition is that there has been a tremendous increase in vehicle count, maintenance and repairs have increased in the past three years, and that inventory and inspections have increased additionally in the Wilsonville factory, while all other
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* Automobile rental service by the hour or day on short notice. * A degree of freedom, “low-car” diet. * Car-sharing alternative to a cab service, renting or owning a car. Actual Product * Zipcars are available in 67 cities/metros in the United States, Canada, and the United Kingdom. * Members are given a “Zipcard”, an access card containing a wireless chip that will open the vehicle they have reserved only at the time they have reserved it and the keys stay in the car at all times
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that are used to make strategic decisions. Enterprise Rent-A-Car has developed a successful Graduate Trainee Programme. The programme allows graduates to receive classroom based orientation sessions on management. These sessions teach graduates business skills needed to be able to manage that branch themselves. This report will show the appropriateness of business information used to make strategic decisions. Moreover, Enterprise Rent-A-Car has introduced a “pick-up service”. These services are available
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assessing and analyzing the competitive strength and position of a company, in this case Zipcar namely. The analysis can be outlined as follows. The competitive rivalry force for Zipcar is moderate to strong. The major competition is faced from other rental agencies that provide similar services. Nevertheless, the company has a competitive advantage over its competitors due to the flexibility of the service it provides to its customers. Other competitors for Zipcar include transportation services providers
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