To: Edie Bornstein Business Impact Summary: Carnival Corporation is one of the biggest global cruise and vacation companies in the world. The company portfolio of 12 cruise lines and 75 ships, which cover the four marketing segments of North America. It carries 60,000 passengers and they started Carnival “Fun Ships” so that everybody can have fun. It’s designed to include broad range of activities and options for guests. Over past two years the company captured transactional data about its customers
Words: 265 - Pages: 2
CARNIVAL CORPORATION STRATEGY REPORT GRIFFIN CONSULTING GROUP Benjamin Levin Jennifer Jones Tom Slade Wednesday, April 11, 2012 2 CONTENTS Executive Summary ..................................................................................................................... 4 Company Background ................................................................................................................ 5 History ..................................................................
Words: 10406 - Pages: 42
Individual Report Case 16: Carnival Corporation & plc (2010) Carnival Corporation consists of 10 semi-autonomous cruise lines, each with its own set of concerns, strategic view, and market characteristics. In order to need to see these separate units as a whole, and make decisions based on total shareholder return and conceptualize Carnival’s diverse businesses, we employ a Growth-Share Matrix analysis. Carnival Cruise Lines was the most popular cruise line in the world leading to be
Words: 993 - Pages: 4
Jessie Carpenter Professor Merrie Marks MGMT500.2 Principles of Management 21 September 2013 Case Analysis: Micky Arison and the Costa Concordia Tragedy The former CEO of Carnival Corp. faced one of his biggest challenges when the Costa Concordia cruise ship began to sink off the Italian coast in January 2012. His actions at the time caused a bit of hype in the public eye. People wondered why Micky Arison wasn’t taking a more public role during the incident. From across the seas Mr. Arison
Words: 839 - Pages: 4
Royal Caribbean Case This main focus of this case study is an analysis on the current situation (data from around 2Q of 2010). The case compares Royal Caribbean to its main competitor, Carnival, through the entirety of the study. The most discussed issue in the case is of Royal Caribbean and its situation relative to the world economy as its recovering from one of the worst recessions since the great depression. From where the timeline of the case begins (2Q of 2010) it had made a large recovery
Words: 655 - Pages: 3
modern cruise industry can be dated back to the 1960s. With the Airline industry taking off, shipping companies began to reposition themselves as providers of transportation to that of vacation travel. As the means of travel changed, so did its consumer base. Cruising was dominated by brands that served a more affluent customer base, providing fine dining, formal atmospheres and a high degree of personal service. However this also rapidly transformed the market and brands like Carnival Cruise lines
Words: 1523 - Pages: 7
Centralized Planning in Cruise Industry Abstract This paper identifies the conventional supply chain planning system MRP (materials resource planning) and the complexity of global cruise supply chain management and suggests a contemporary centralized ERP (enterprise resource planning) to solve supply chain issues. Introduction and background The ever-expanding cruise ship industry seems to have no end to its own growth. In the 1980s the growth beat every expectation and since then, the sustained
Words: 1304 - Pages: 6
Tutor Date Justification report Assignment 2.1- Justification Report(Part 1) Problem statement The main problem that employees face in Carnival Cruise Line Company is a hostile environment. This hostile environment in Carnival Cruise Line Company is also a form of harassment. A good number of other employees in Carnival Cruise Line Company normally think that issues that bring about the hostile environment in the workplace include; bosses who are irresponsible, rude coworkers, privileges
Words: 2837 - Pages: 12
Alicia Trezza Zak Jones Carnival Cruise Lines 1. Conduct a SWOT analysis for Carnival: what are its strengths, weaknesses, opportunities and threats? In doing so, please evaluate its major competitors. Strengths - Carnival has 75 ships in its fleet and is continuing to brand the company as the “fun ships” - There are large barriers of entry into the cruise businesses. Ships are extremely costly and time consuming to build. - Carnival cruises provide a vacation that includes all activities
Words: 1537 - Pages: 7
