growth of the cruise-line industry? Answer: The global forces which have contributed to the growth of the cruise-line industry are- * Technological advance: the birth of industry was a direct respond to the technological advance in air travel that made liner travel less attractive to business people due the cost and time factors. * Market liberalization and international cooperation: the liberalization of cross border trade and resource movement had allowed the cruise line industry to force
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Tragedy The former CEO of Carnival Corp. faced one of his biggest challenges when the Costa Concordia cruise ship began to sink off the Italian coast in January 2012. His actions at the time caused a bit of hype in the public eye. People wondered why Micky Arison wasn’t taking a more public role during the incident. From across the seas Mr. Arison expressed his condolences to victims via Twitter and in company news releases. He also gave his personal assurance that Carnival would take care of the passengers
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Overview of the Cruise Industry The Florida-Caribbean Cruise Association stated that the industry forecasted roughly 16 million passengers in 2011, which is a 6.6% increase over the year 2010. In 2010 a record of 15 million passengers were forecasted to have cruised, with 11.1 million originating in North America. The cruise industry is the fastest-growing category in the leisure travel market. Since 1980, the industry has experienced an average annual passenger growth rate of approximately 7
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Carnival Cruise Lines: Exploiting a Sea of Global Opportunity I must go down to the seas again, for the call of the running tide Is a wild call and a clear call that may not be denied –– John Masefield, The Seekers I n recent years, the call of the sea has spurred the cruise business. Sea voyage, of course, have had an aura of mystique for centuries, but only in recent decades has the experience of the open sea and exotic ports of call been available to mass market. Historically, the recreational
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For Reservations & Information 1-800-543-1915 International Callers | Business Hours Hi Chiquita, On Carnival Cruises, your cruise fare includes the following: Your Time Dining available in the main dining rooms from 5:45pm-9:30pm Casual Lido Buffets, offering grill stations, NY style delis, salad bars, carving stations, stir fry, seafood, pasta and desserts! Complimentary sushi bar (on most ships) 24/7 complimentary room service serving pizza, calzone, Caesar salad, ice cream and
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Carnival Cruise Lines is the largest cruise company in North America and carries over 700,000 passengers over a week. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence. Because of their strong brand image they are able
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MGMT 619 Spring 2009 Carnival Corporation [pic] Team 6 Amy Clogher Jacob Griego Ted Noble David Sciortino Deepa Sethi Executive Summary Carnival Corporation is the leading cruise line company in the international cruising industry, with 11 major cruise line brands and is clearly a winning company. It controls almost 50% of the cruise line market and is a broad line provider. The company does not face any considerable challenges within its industry and has adequately responded
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Carnival Corporation Module 8 Assignment 2 Martha Anne Alvis Argosy University Abstract Carnival Corporation (CCL) has been examined as to the nature of the industry. This paper studies the organizational structure from the Chief Operations Officer to the crew. Looking also into the global locations and the organizational work at several sites in which CCL operates. This paper examines the flow of information and the methods of resolution. Further offering information on strengths, weaknesses
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employees most of the time work hard for their corporation and enjoy the work they do for that company. Employees tend to work more hours and are passionate about the brand they represent. Working for the cruise industry, for example, Carnival Cruise Lines, Royal Caribbean, Norwegian Cruise Lines are all huge corporations that have employees who enjoy their job. These companies present challenges and fun assignments while preforming the job. With every corporation comes changes, changes which help
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| High | 5 | 1. The cruise line industry is effectively an oligopoly market, where several major cruise liners make up more than 90% of the market shares. Carnival is constantly engaged in marketing and pricing battles with these competitors, making internal rivalry central to the industry. Additionally, cruise lines have historically been subject to heavy M&A activity, and Carnival sometimes competes to acquire even more share. The cruise line industry has relatively
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