SEGi UNIVERSITY COLLEGE FACULTY OF BUSINESS AND ACCOUNTING UNIVERSITY OF SUNDERLAND UGB-112: PRINCIPLES OF MARKETING INDIVIDUAL ASSIGNEMENT TITLE OF THE ASSIGNEMENT: THE CUSTOMER- MARKETING EXPERIENCE OF SERVICE PRODUCT COURSE NAME: BA (HONS) BUSINESS MANAGEMENT INTAKE: 14th FEBRUARY 2011 SEMESTER: 2 Level 1(SEPTEMBER TO JANARY 2012) MODULE LEADER’S NAME:
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SPIS TREŚCI ANKIETA 3 Prezentacja firmy 8 Misja firmy 9 Lokalizacja 11 Otoczenie firmy 12 ANALZIA SWOT 17 ATRAKCYJNOŚĆ RYNKU 18 WYBÓR STRATEGI 19 Aspekty społeczno – ekologiczne realizowane przez firmę 20 PRODUKOWANE WYROBY 22 PROCES PRODUKCJI 23 Polityka jakości i zarządzania środowiskiem 24 Schemat przebiegu informacji w firmie 25 STRATEGIA MARKI: 28 STRATEGIA PROMOCJI 29 STRATEGI DYSTRYBUCJI 30 STREATEGIA CENOWA 31 Znaki na opakowaniu 34 ANKIETA CHCEMY
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TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15
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Business School Assignment Cover Letter (Individual Work) Student Information: Name Student ID Number Nikko 1100000191 Course Code : GY007 Course Name : Operation Fundamental Class : MA1 Name of Lecturer(s) : Ade Soekadis, MIE Major : Young Professional in Business Management Title of Assignment : Why Jeruk Medan is more expensive than Jeruk Mandarin Type of Assignment : Analysis of Indonesia Commodity Supply Chain Problem Submission Pattern :
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International Logistics Specialized Aspects of Singapore Central Washington University Tien Nguyen Tuyen Do Dat Phan Global Supply Chain Management Professor Ozden Bayazit May 22, 2013 1. What are the rough dimensions of the country in miles? * 271.8 sq miles (703.96 sq km) 2. What is the population? What percentage lives in the 3 largest cities? * 5,076,700 people (City Population, 2010) * The percentage lives in the 3 largest regions: +North East: 747,216 (14
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released in 1929. The brand name came from the first two letters of Jack’s last name (CO) and the first three letters of his collaborators TE Stockwell (TES). After expanding further Tesco first floated shares on the stock market during the 1940’s. They have now since then expanded into 12 countries around the world, employing over 530,000 employee’s and serving ten’s on millions of customers every week. Tesco’s have come a long way since the first stall Jack Cohen set up in 1919. They now
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Tesco’s Recent Leadership and Change Management Name Course Date Tesco’s Recent Leadership and Change Management Introduction Tesco is one of the food and drink outlet industries in United Kingdom. It is a source of employment for over four million people, especially at primary production, assembling and selling to consumers (Alzola 2008). In UK supermarkets such as Tesco, they are under strict control by the government due to suppliers’
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and food including meat products, fresh meat, frozen and refrigerated foods, sweets and snacks, dairy and bakery products, beverages and pantry items in addition to home care and personal care products (Report Linker, 2013). In the present Aldi Inc.’s strategic analysis is carried out to identify and evaluate its strategies against its business environment to critically analyze whether the strategies pursued by Aldi are effective in maintaining its market leader position or not. In doing so environmental
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Case Study: Wal-Mart DeLeon A. Rich Management and Strategy Webster University May 15, 2013 Table of Contents Table of Contents 1 Introduction 2 Wal-Mart’s Threats and Challenges 2 Priorities of Wal-Mart CEO during the October Address 2 Wal-Mart Board’s Strategic Initiatives 3 Recent Wal-Mart Initiatives 4 Recent Initiatives 4 Comment: Strategy 5 Comment: Personal Relations 5 Wal-Mart’s Social Challenges 5 Conclusion 5 References 5 Introduction Every business
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Business Policy Course Time / Location: R 7:20 – 10:00 pm / BRN 205 Instructor / Office / Phone: Taewan Kim, PhD / Brennan Hall 425 / 941-4166 Office Hours: TR 2:30 – 4:00 pm or by appointment e-mail: taewan.kim@scranton.edu Course description This is the capstone course. It is designed to integrate knowledge gained from other business courses and apply that knowledge to policy and strategy development in situations facing general managers and business leaders. Emphasis will be
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