480 10.3.13 Case Analysis: Carrefour S.A. Context and Key Issues This case, centered in 2002, involves Carrefour S.A., at the time, Europe’s largest retailer. Leading up to 2002, Carrefour largely grew its business, including acquisitions, outside of its home country of France. At the time, Carrefour had retail operations in 26 different countries and funded any of its capital needs within these countries with the country’s currency denomination. Confronting Carrefour is a decision brought to it
Words: 1141 - Pages: 5
Marketing FoundationMKT 2222 | Group Project: Carrefour | April 4th 2008 | | Group Members & Student Numbers:Fikri Fikrioglu – M00013290Mohammed Moin – M00074462Christos Andreou – M00022720Seminar Tutor: Paul GarneauSeminar Number: Seminar S03 | Table of ContentsBackground Information and Company Description of Carrefour 2The Marketing Environment 5SWOT Analysis
Words: 13508 - Pages: 55
Group 5 - Carrefour China, building a greener store 1. As Monaco, how would you size up the situation? What are the major issues for Carrefour China? What are your key concerns about the green store project? Carrefour is the biggest foreign retailer in China and is in the middle of a rapid expansion phase and plan to open 100 new stores in 2006-2007. One of the reasons why Carrefour was successful in the earlier parts of their Chinese expansion was that they had experience from similar local
Words: 1718 - Pages: 7
Financial report : Carrefour Yi LI Yuhuan CHEN FEI XU Matthieu GRACIEUX Nicolas CHAPACOU 1 Table of Contents 1) 2) 3) 4) 5) 6) 7) 8) Business Description .................................................................................................. 3 Market Summary ....................................................................................................... 5 Strategy and Competitive Positioning .........................................................................
Words: 7288 - Pages: 30
of the Halley family and the chairman of one of the top French retailers, Promodes, Paul-Louis Halley witnesses the $16.6 billion takeover of his family’s firm by its long time competitor Carrefour, on January 25th, 2000. This merger, prompted by growing threats from foreign retailers, will establish Carrefour as the top European retailer. Although these two firms have a long history of rivalry and competition, this move would be the obvious choice. Despite having put aside their differences,
Words: 2188 - Pages: 9
Carrefour case study * Entry of Carrefour in the Russian Market in june 09 * Exit 4 month later Reasons to enter the market: 1. Long- term potential 2. Company´s aim of having a presence in the BRIC markets 3. Russia´s proximity to Europe Problems: absence of opportunities to grow either organically or through acquisition Barriers of Russian market: 1. Legislative framework is highly complicated 2. Corruption is rampant at all levels 3. High start up costs
Words: 792 - Pages: 4
Analyses: 1. Executive Summary: brief 1 paragraph stating key problem(s) and your main recommendation(s)/decision(s). 2. Problem Identification: 1-2 page write-up of the key problem(s) you have identified within the case. This should not be a re-hash of the case itself. The Case Study questions should help you address the issues in this section. 3. Action Plan: 1-2 page write-up of your proposed solution to the problem(s) with detailed steps as to how to proceed with implementing your proposal
Words: 722 - Pages: 3
brand name. The strength of this innovativ e concept enables us to offer our customers the double guarantee of a well-known brand and our own distribution network that now comprises more than 600 points of sale and 23 home delivery bases. For 30 year s Picard has selected and created the best products and perfected the best recipes in order to enable our customers to enjoy the pleasure of eating well every day. History of Picard Surgeles Ads by Google VMware® Virtual Servers Get the Reliability
Words: 7738 - Pages: 31
Internationalization of a French retailer—Carrefour In 1960, Carrefour opened its first supermarket in France. In 1963, Carrefour invented a new store concept—the hypermarket. The hypermarket concept was novel, and revolutionized the way French people did their shopping. It moved daily shopping from small stores to enormous stores where customers find everything they want under one roof, in addition to selfservice, discount price, and free parking space. The first Carrefour hypermarket store was established
Words: 14656 - Pages: 59
Case Study: Wal-Mart in China (2012) In 1996, China’s national economy was growing at a rapid pace. The gross domestic product reached over US$1064.4 billion, an increase of 9.7% over the previous year. To further increase and attract foreign investment, the Chinese government increased its number of experimental, special economic-zoned cities in which foreigners could operate a business. There were, however, restrictions set forward by the government, in that all foreign businesses would have
Words: 1895 - Pages: 8
