PRICE, SERVICE QUALITY AND CUSTOMER LOYALTY: A CASE OF AIR ASIA Nadia Hanum Amiruddin Faculty of Business & Entrepreneurship, University Malaysia Kelantan, Kelantan Email : nhanum@umk.edu.my , Tel : 0163350165 ABSTRACT Nowadays, the market is getting competitive in all aspects of survival of the company. Companies especially in the service industry realize that in order to win the market, they need to explore new ways of approaching customers. Therefore, it is important for the company to
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Jetstar Asia Swot Strengths Their successful reputation crowned them 'Best Brand Experience for Low Cost Carrier' by Ad Asia Magazine, 'Best Low Cost Airline, Southeast Asia & Asia (2006 & 2008)' -Skytrax Award, 'Top 10 Airlines by Passenger Carriage (2006 & 2007)' -Changi Airline Award from the Civil Aviation Authority of Singapore (CAAS) , 'Best Asian Low-Cost Carrier (2006 & 2007)' -as well as TTG Travel Awards . Jetstar Asia has kept to their advertising promises of Jetstar Asia is “All
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About the Airline Industry: In December 1912, the first domestic air route was opened between Delhi and Karachi by The Indian State Air Services (in collaboration with Imperial Airways of the UK). This marked a new beginning in India. Three years later, Tata Sons started a regular airmail service between Karachi and Madras. At that time, there were a few transport companies operating within and also beyond the frontiers of the country, carrying both air cargo and passengers. Some of these
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DEAL # 1 ------------------------------------------------- AIR INDIA & INDIAN AIRLINES AIR INDIA Introduction: Indian airlines in 1953, started its service to airline the huge South Asian subcontinent by a single, modern, and proficient airline. Indian Airlines is one of the largest regional airline systems in Asia with its fully owned subsidiary Alliance Air it has a fleet of 62 aircrafts, 4 wide bodied Airbus A300s, 41 Fly-by-wire Airbus A320s, 11 Boeing 737s, 2 Dornier D-228 aircrafts
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Allegiant Air Portfolio Embry – Riddle Aeronautical University Allegiant Air Portfolio Introduction Allegiant is more than an airline, it’s an innovative travel company dedicated to providing the best travel deals to its customers. Linking small U.S. cities to world-class leisure destinations such as Florida, Las Vegas, Phoenix, California, Hawaii, and Myrtle Beach, S.C. Allegiant provides low-cost travel packages that include not only air, but hotel, rental car and entertainment tickets
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set of strategies adopted by a business to improve its profitability (Philips, 2005). It is among the most important applications of management science and operation research (Bell, 1998). Qantas, Australia’s foremost domestic and international carrier, established Jetstar in May 2004 as a budget airline. Its purpose is to cover the low-cost segment of the market, which began in around the year 2000 with the launch of a competitor, Virgin Blue. Until the time Jetstar began operations, Virgin Blue
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tickets are non-refundable, the cancellation fees are lower than those for non-refundable tickets at other US domestic carriers. As of this writing, the cancellation or change fee for a JetBlue flight is $25 for each flight (so changing an entire round trip will cost $50). Unlike most US carriers, JetBlue tickets are actually sold as one-way tickets (for most of the major US carriers, buying a round-trip are almost always cheaper than buying a one-way ticket). This feature makes it easy to make more
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mechanic. Fysh, McGinness, McMaster and Baird are recognized as the four major contributors to the founding of Qantas Airlines. Something that began as a joy riding and air demonstration project quickly grew into Australia’s first full service air carrier. In the early years they operated mostly as an air taxi service while occasionally carrying mail or other small packages. In 1922 Qantas signed their first airmail service contract and continued to expand their routes and effective reach of their
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low-cost carrier that was founded in 1996 by an entrepreneur Clive Beddoe. With an idea to start up a low-fare airline company, Beddoe quickly found a team of like-minded partners and WestJet Airlines was born. The role model for WestJet was Southwest Airlines and Morris Air, both operating in the United States. The main goal of the newfound company was to offer “affordable air travel coupled with good service” (WestJet handout, pg 52). Besides being a very successful low-fare carrier, WestJet
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1. Most low-cost carriers operate aircraft configured with a single passenger class, and most operate just a single type of aircraft. (Reduce the training and maintenance cost.) 2. Aircraft often operate with a minimum set of optional equipment, keeping the weight of the aircraft lower and thus saving fuel. 3. Seats do not recline and do not have rear pockets, to reduce cleaning and maintenance costs. 4. No window shades. 5. Most do not offer reserved seating, hoping to encourage
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