a resource or capability is valuable if it allows a firm to take advantage of opportunities or to fend off threats in its environment, for an example Union Pacific Railroad’s rail system is a tangible resource that allows UP to compete with other carriers in the long-haul transportation of a variety of goods. The second letter R stands for rarity and it means a useful resource or capability that is scarce relative to demand, for an example when McDonald’s signs an agreement to build a restaurant inside
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PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
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the history of AirAsia that despite the challenges that they have faced, AirAsia continues to defy the odds. Since December 8, 2001, when the company was taken over by the new Air Asia management, AirAsia has grown to become the largest low-cost carrier in Asia. Today the airlines are operating in Malaysia, Thailand and Indonesia. With more than 6,000 talented, hardworking and committed employees and a market capitalization in excess of RM2billion, Air Asia has earned a reputation as a consistent
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SWOT analysis of an European low-cost carrier. In this issue, we start with a global SWOT of the market. The no-frills carriers have created new markets, and ope-ned up air travel. A greater proportion of their passengers are people who previously were using other modes of transport for travel, while a certain proportion are from traditional carriers. Relying as they do on linking region to region and by-passing ex¬pensive big-city hubs, low-cost carriers have caused rise in local employment.
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The Low-Fare Revolution in the Sky Introduction Southwest Airlines: Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. It is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also
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Using the companies' investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies; * Prepare a well–reasoned analysis of the similarities and differences of the two organizations based on the mission statement; * Organize the paper with headings so the author knows what you are writing about; * Discuss the quality of each mission statement based on concepts from the course material. * Assess whether the
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Strategies to Fight Low-Cost Rivals * Nirmalya Kumar From the December 2006 Issue * Strategies to Fight Low-Cost Rivals Strategy & Execution HBR Article Executive Summary Reprint: R0612F Companies find it challenging and yet strangely reassuring to take on opponents whose strategies, strengths, and weaknesses resemble their own. Their obsession with familiar rivals, however, has blinded them to threats from disruptive, low-cost competitors. Successful price warriors, such as
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and key problems Tiger Airways is facing. Lastly, with the analysis completed, it strives to provide recommendations and identify the key value chain activities during implementation. 2. INTRODUCTION Tiger Airways is an award winning low-cost carrier started in 2003 and listed at the Singapore Stock Exchange in 2010 with Singapore Airlines (SIA) holding a major share. It
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goal of excellent customer service as the company grows larger, while reviewing operations to prevent a similar debacle from recurring? Summary of Facts The founder of JetBlue is David Neeleman. He has helped establish a number of regional air carriers that were eventually purchased by larger airlines. He served a brief stint at Southwest airlines where it was noted that his fast paced style did not fit in with the slower more cautious corporate culture. In 1998, David Neeleman with a team of
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Evaluation & Control 13 9.1. Balanced Scorecard Analysis 13 10. Bibliography 14 11. Appendix 14 1. Executive Summary Tiger Airway, a carrier offering budget air travels in aviation industry within Asia, faces imminent threat of maintaining sustainability with increasing competition from emergence of various budget carriers within the region and escalating fuel cost. The report will highlight the challenges affecting Tiger Airway by assessing Tiger Airways performance and analyzingthe
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