1.0 Company Background/ Company History. Air Asia was established in 1993 and the operations began in 1996. Air Asia had rather shaky start and the 1997-1998 financial crisis had futher worsen the situation for Air Asia to grow as a low cost carrier. During it dire stage, the company was taken over by Tune Air under the leadership of Dato Tony Fernandes with the help of Conor McCarthy, former Director of Group Operations, Ryanair. Based on Southwest Airlines and Ryanair’s business model, AirAsia
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sensitive customers (including 1st time fliers) who needing the short haul flights. According to Porter’s generic strategies (1985), cost leadership is one of them. Air Asia has to offer the lowest possible fare amongst all airlines in LCC (Low Cost Carrier) industry whom compete on costs in order to win the competition in current markets as well as new markets. The central objective of Air Asia is to achieve bigger cost advantages than the rivals by continuously searching areas for cost reduction along
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themselves in the crosshairs of the Department of Transportation if they don't follow rules and procedures established by the federal government. Not only could a manager lose their job by deliberately failing to abide by established procedures, the carrier for which one is employed could be substantially fined by the Department of Transportation. A few of the problems associated with airline fees are their lack of transparency, the manner in which the information is displayed to customers on their
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Southwest Airlines SWOT Analysis Beresford Doherty February 16, 2009 The Mission Statement 1 The mission statement of Southwest Airlines declares that it is "dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." And to its employees, Southwest Airlines pledges a commitment "to provide our Employees a stable work environment with equal opportunity to learn and for personal growth. Creativity
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Business ethics play a critical role in the way corporations do business around the globe this day in time. According to Cuevas Moreno, the rapid growth of a global economy and “advancement in technology in the past two decades have brought business ethics and moral values to a different level” (2006, p. 60). Recently, interest in business ethics has increased and has gained more visibility after the Enron scandal. The purpose of this paper is to describe what business ethics is in today’s business
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The Corporate Culture at People Express Airlines People Express Airlines begun operating in 1981 and grew into being the fifth largest US carrier by February 1986[1]. However, by the end of 1986 is had been sold to Texas International Airlines due to its financial problems. In my paper I will try to analyze the decline the company from the point of the view of the corporate culture in the company. Most of the data in my paper comes from a case study on People Express published by the Harvard
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I. Company background Southwest Airlines is one of the US based major air carrier based out of Dallas Texas where it commenced operations on June 18, 1971. It was founded by Rollin King and Herb Kelleher got together and decided to start a "different kind of airline”. " They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline"
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Mission and Vision Statement Today, in the 21st century, when the borders between countries erased, and people travel all over the world and within their countries, the airline industry has become more popular. Air carriers have become more sophisticated and aware of their customers’ needs; thus, they operate at all levels providing a valuable service to their customers. Talking about the US airline industry, I want to analyze such companies as Southwest Airlines and Jet Blue Air. In order
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Fastjet Airlines Words: Keith Mwanalushi Headwinds over South Africa In the past few years the South African domestic market has had a bumpy ride. The local airline industry has witnessed the demise of 10 out of 11 independent private airlines since deregulation in 1990. This raises the question as to how new entrants will survive. 22 FlightCom Magazine Fastjet; entering South African domestic market. A consistent theme across the global airline industry is one of
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fell by 15 percent as airlines tried to induce people to fly. Despite this effort, passenger traffic fell by 19 percent, and revenue at major airlines fell by over 30 percent. Even though demand and profits plummeted at the big six airlines, some carriers continued to make profits during 2001-2003, most notably the budget airline Southwest. In addition, other newer budget airlines, including AirTran and JetBlue (which was started in 2000), gained market share during this period. Indeed, between 2000
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