21715 - Strategic Management (Summer Session 2012) Individual Written Case Analysis Case 32 – JetBlue Airlines: Getting “Blue” Again? Sam Lui (00039469) 21715 – Individual Case Analysis Table of Contents Executive Summary................................................................................................................................. 3 1. General and Industry Environment.............................................................................................
Words: 3608 - Pages: 15
alone could harm the brand. b. Uncertain demand/Competition With 9/11 the demand was affected and the completion increase as legacy airlines adapt to the new to new reality and internet made easier for customers to compare fare and new low-cost carriers that have lower labour rates enter the market. The Market is evolving and demanding more at a lower price. The southwest airlines already prove that the company can adapt and compromised some of its core values. This happened with “bags fly free”
Words: 644 - Pages: 3
credit card payment etc. In India, LCC model was introduced in 2003 by Air Deccan. It offers short haul routes in India. Air Deccan followed the strategy of charging for baggage and food etc. Lessons to be learned from SWA are ,Indian Low cost carrier should follow the strategy of SWA to reduce the actual cost without increase in associated costs other than ticket cost and also without reduction in wages and benefits of employees. Indian LCC should provide excellent customer service as
Words: 610 - Pages: 3
The Airline Industry In this brief report I will be analyzing the airline industry up to date and I will also look at various aspects including Porters five Forces diagram, key customers and products of the airline industry. The reason for analyzing this brief report is to give the reader with a wider knowledge of the topic. The porter five forces model can be used to assess the competitiveness of the Airline industry. It can also review the competitive within the industry, it also checks
Words: 738 - Pages: 3
Case Study 1: JetBlue Airways IPO Valuation 08 Fall AFF5300 Case Studies in Finance- March 2013 Executive summary This report examines the decision of JetBlue management to price the initial public offering (IPO) of JetBlue Stock on the April 2002, a few months after the terrorist attack in September, 2001. First, the paper provided a brief introduction to JetBlue Airways and its industry. This paper revealed JetBlue’s innovative strategy and the associated strong financial performance over
Words: 1697 - Pages: 7
1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess
Words: 3385 - Pages: 14
standards of quality in every aspect of the business. Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only does it support that policy, but also see it as vital to maintaining their identity and competitiveness. After making its initial start-up investment, the Government of Dubai saw fit
Words: 1926 - Pages: 8
Pre-book meals Self Check-In Earn BIGGIES What is low cost? In this section, we address the following subjects: History of the LCC How LCC can offer such low fares? Why can’t the full service carriers match LCC fares? How low cost fares are structured Common misconceptions on LCC History of the Low Cost Carrier (LCC) back to top The LCC boom began about 36 years ago when Southwest Airlines roam the skies of USA. Rollin King and Herb Kelleher got together and decided to start a different kind
Words: 1965 - Pages: 8
LEADERSHIP IN ACTION JetBlue's David Neeleman Reinvents an Airlines "As long as we can delight our customers, there's plenty of business for us" (BW Online, 2003) states David Neeleman, CEO of JetBlue, a small airline that serves mostly the eastern U.S. seaboard and is fast expanding to the western United States. Neeleman, a creative entrepreneur, has successfully navigated turbulent times with a no-layoffs strategy and expansion plans that target routes that other airlines drop. With more than
Words: 726 - Pages: 3
international flights. The company is Asia’s largest low fare, no frills airlines, a pioneered low cost travelling in Asia. Also the first airline in the region to implement fully ticketless travel and unassigned seats. Their main base is in the Low cost Carrier Terminal(LCCT) at Kuala Lumpur International Airport (KLIA). They also have associates with the airlines Thai Air Asia and Indonesia Air Asia fly from Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia. The airlines
Words: 8670 - Pages: 35
