what is perceived today as a successful model of excellence in the industry with an extraordinary safety record in the last 40 years. In its forty-three years of service, the Dallas-based Airline continues to differentiate itself from other carriers with exemplary customer service delivered by nearly 46,000 employees to more than 100 million customers annually. It is also known for its triple bottom line approach that takes into account the Carrier's performance and productivity, the importance
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Ryanair was set up in 1985 by the Ryan family and transformed the air service market in Ireland by competing with the then more powerful Irish carrier, Aer Lingus. Through its rapid growth, Ryanair has also transformed the airline industry in Europe over the past decade. According to Doganis (2001), Ryanair was indeed the first low-cost, nor frills airline that had an impact on the European airline industry. 1. By using the business model framework, explain how Ryanair managed to reach profitability
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1. BACKGROUND Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally, it was founded by a DRB-HICOM which is the government owned conglomerate. Then, Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001
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passengers a day than other airlines. The marketing department at Southwest Airlines has targeted reduced fares as its primary strategy for attracting customers. Their website contains a blog where they discuss the fact that they are the lowest carrier in the industry and they explain how it is done. Basically this is done utilizing a no frills
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into how it uses Management Information System ( MIS ), specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor in their operations. Air Asia is no different. And Aie Asia uses MIS to runc this LCC business model. So, what is MIS? MIS is the useful
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Porter’s Five Forces After the analysis of Jetstar’s societal environment with the use of PEST, the Porter’s Five Forces can be used to analyse another aspect of the external environment; the task environment. Porter’s Five Forces is a framework that consists of five competitive forces, threat of entry, power of supplier and buyer, threat of substitution and competitive rivalry. These forces facilitate the analysis of the task environment of an industry or company (Wheelen and Hunger, 2009)
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KINGFISHER AIRLINES (BSE: KFA.BO) EQUITY RESEARCH Investment Analysis Project (BEAM048) Module Coordinator: Mr. Jamie Stephenson Project Supervisor: Mr. Stanley Gyoshev Candidate Number: 005293 Student ID No. 600050722 Word count: 5806* *excludes tables, figures, appendices TABLE OF CONTENTS Executive Summary 5 1. Company Overview 6 A. Branding and Strategy 6 B. Recent Developments 7 2. Industry Review 8 A. Global Sector Overview 8 B. Aviation in India 9 a.
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like American Airlines, United Airlines, US Airways and others suffered huge losses and were a few steps from the bankruptcy. The American airline industry was in a bad state owing to the effects of terrorism, war and economic downturn. The major carriers alone were estimated to have an outstanding debt of over $100 billion. Passenger traffic was also falling consistently. In this scenario, a number of low cost airlines began to make their presence felt in the industry. Southwest Airlines, was the
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Consulting project in Strategy and Organization 2014 Autumn 2014 Authors Carolyne Kako Alexander Kanani Roland Kassemeier Petteri Kivelä Lennart Kuhrt Francesco Licitra Supervisor: Björn Trägårdh 2 Table of Contents 1. Introduction ........................................................................................................................................ 3 2. Conceptual overview ..................................................................................
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by-product of this trend could be GDS / TMC consolidation. With Amadeus and Travel port considering IPOs, the cash raised could be used to purchase a major global TMC. The GDS would like to have a more direct impact on their revenue potential from the carriers and, if this were to occur, a whole new dynamic will impact the already convoluted distribution model. c) Environmentally-responsible aviation By March 2010, EU-based airlines must
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