(A)) 1. What is Southwest’s general business strategy? Why has it been successful for so long? Can it be replicated by a competitor? Southwest Airline (SWA) has several successful business strategies: high aircraft utilization, low fare carrier, leadership, great customer service, attractive frequent flyer program, innovative marketing strategy, and human resource management. Regarding operations strategies, by only focusing on fuel-efficient aircrafts, 737s, SWA is able to save on maintenance
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Question 1: Southwest competes with firms within the airline industry by aligning all company activities in order to achieve the lowest cost possible within the industry, and thus adopting a cost leadership strategy. According to Porter, a cost leadership strategy emerges when a company can design all its activities in such a way that all of them align under the premise of low cost operations. If these activities are properly aligned, then the firm can gain a competitive advantage over its rival
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| JetBlue Airways | | Valuation of an IPO Case Study | | JetBlue Airways | | Valuation of an IPO Case Study | 2014 Ivan McClure, Imtiaz Saboor, Vanessa Lopes, Gilberta Pjetri 2014 Ivan McClure, Imtiaz Saboor, Vanessa Lopes, Gilberta Pjetri TABLE OF CONTENTS * History * Advantages & Disadvantages of an IPO * IPO Process * Weighted Average Cost of Capital (WACC) * Similar Company Analysis * Discounted Cash Flow Analysis * Final
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travel agencies and the Galileo and Sabre global distribution systems in August 2006 and with online travel agencies such as Orbitz in January 2008. Further, it sold approximately 42.6 million shares of common stock to Deutsche Lufthansa, the German carrier, in January 2008 which indicates a move away from its ‗growing alone‘ strategy3 and also forged an interline agreement with Virgin Atlantic. With the interline agreement, passengers on JetBlue will be able to connect through Boston, New York, Washington
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Assignment One Task (One) 1) Cost Leadership Strategy Definition Companies that choose a cost leadership strategy offer relatively standardized products with features or characteristics that are acceptable to customers. In other words, with a minimum level of differentiation and also at the lowest competitive price. This means that companies offer standardized to an industry’s typical customer. Customers receive value when a company successfully implements a cost leadership strategy.
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INTRODUCTION Our group would like to study about successful organization to enhance our learning experience. We have discussed few topics and finally AirAsia was selected for our group project because AirAsia is one of the role model for Low Cost Carrier industries. We also conducted a survey on low cost airways (Appendix 1). Tony Fernandez is a great leader and he has unique strategy, his courage lead AirAsia as a one of the powerful organization. Tony launched AirAsia just after the 9/11 attacks
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resulting in an increase in revenue. JetBlue’s strategy is to provide the passenger the ultimate air travel experience at an reasonable price. Jet Blue was able to become a leader in the airline industry by distinguishing itself from other low fare carriers by offering amenities such as; live television, leather seats and gourmet snacks. Passengers confidence in air travel was damaged greatly after the 9/11 terrorist attacks. JetBlue was one of the few airlines that made a profit following the 9/11
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THE U.S. AIRLINE INDUSTRY industri penerbangan mulai sebagian besar sebagai sarana hiburan. pada tahun 1914, untuk $ 5,00 penumpang bisa naik 18 mil di st. petersburg-tampa. setelah perang dunia 1, ada surplus besar pesawat kecil yang tersisa, yang mengarah ke cara-cara kreatif untuk menuai manfaat ekonomi dari pesawat. di antaranya adalah tawaran pelajaran penerbangan seharga $500 terbang, dengan "gratis" di tahun-tahun awal, ada sedikit permintaan untuk angkutan penumpang udara, karena ada sistem
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airport tax by RM7 and RM14 with the approval of government at the five airports which is Langkawi International Airport, Penang International Airport, Kuching International Airport, Terminal 2, Kota Kinabalu International Airport and the low-cost carrier terminal (LCCT) at KLIA. Air Asia is not happy with the Ministry of Transport and Malaysia Airports (MAHB) decision and trying to ignore as it can increase their cost and some more
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of the commercial airlines industry (Hanchard S, 2007). Refer to appendix I. The combination of Tiger Airways aggressive low cost strategy and internet booking options make it attractive to consumers. The airline operates as a low cost carrier. A low cost carrier (LCC) is any airline that does not provide a range of services, charges low fares, offers a single class of service, offers electronic booking system, uses a common fleet of aircraft and maximises its use of factors of production (Button
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