MARKETING CASE STUDY Table of Contents 1. Introduction and History 2. The Mission Statement of easyJet 3. Competitive Analysis (Porters five competitive forces) 4. Marketing Mix 5. SWOT Analysis 5.1 Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8. Conclusion
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broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM. The authors emphasize the need for a cross-functional, process-oriented approach that positions CRM at a strategic level. They identify five key cross-functional CRM processes: a strategy development process, a value creation process, a multichannel integration process, an information
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culture in which few persons took responsibility until it was too late . — Richard Thornburgh, former U.S. attorney general1 On July 21, 2002, WorldCom Group, a telecommunications company with more than $30 billion in revenues, $104 billion in assets, and 60,000 employees, filed for bankruptcy protection under Chapter 11 of the U.S. Bankruptcy Code. Between 1999 and 2002, WorldCom had overstated its pretax income by at least $7 billion; a deliberate miscalculation that was, at the time, the largest in
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Beyond the Business Case: New Approaches to IT Investment As IT becomes more closely tied to business objectives, successful investment must consider two dimensions: technology scope and strategic objectives. Jeanne W. Ross and Cynthia M. Beath When senior managers at United Parcel Service (UPS) first decided more than 15 years ago that package tracking had become a competitive necessity in the package-delivery industry, they discovered that developing the capability was not as simple
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enterprise’s information assets.’ Successful organizations are realizing the importance of knowledge management. Coulson – Thomas (1998) observed that organizations can experience transformation through effective knowledge management which creates more value for various stakeholders. In the words of O’Dell and Jackson , “Knowledge management is a conscious strategy of getting the right knowledge to the right people at the right time and helping people share
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to step down. He exited with a severance package worth approximately $35 million.2 Hewlett-Packard Enters the 2 t Century Fiorina's Legacy Carly Fiorina became HJ CEO id-4 999. She presided over the highly contested acquisition of , Compaq in 2002, believing tic the jothing of the two companies would make H.P. more competitive with Dell, IBM, and Sun Microsystems in computer offerings, as well as provide substantial costsavings.3 The acquisition was approved by a shareholder vote of 51% to 49%
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S w 907A12 LOBLAW COMPANIES LIMITED: PREPARING FOR WAL-MART SUPERCENTERS1 Veronika Papyrina wrote this case under the supervision of Professor Kenneth G. Hardy solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage
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shailanchal | Studymode.com Journal of Services Research Volume 11 Number 2 October 2011 - March 2012 IMPACT OF RESOURCES, CAPABILITIES AND TECHNOLOGY ON MARKET ORIENTATION OF INDIAN B2B FIRMS The Journal of IIMT Dr. Atanu Adhikari Indian Institute of Management Kozhikode Kerala, India Prof. Manpreet Singh Gill faculty of marketing with L.G.C Ludhiana, India Journal of Services Research, Volume 11, Number 2 (October 2011 - March 2012) ©2011 by Institute for International Management and Technology
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United States Environmental Protection Agency Solid Waste and Emergency Response (5302W) Policy, Economics & Innovation (1807T) EPA100-R-03-005 October 2003 www.epa.gov/ innovation/lean.htm Lean Manufacturing and the Environment: Research on Advanced Manufacturing Systems and the Environment and Recommendations for Leveraging Better Environmental Performance ACKNOWLEDGMENTS This report was prepared for the U.S. Environmental Protection Agency's Office of Solid Waste and Emergency
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Research report: November 2010 Creative clusters and innovation Putting creativity on the map Caroline Chapain, Phil Cooke, Lisa De Propris, Stewart MacNeill and Juan Mateos-Garcia Disclaimer This work contains statistical data from ONS which is Crown copyright and reproduced with the permission of the controller of HMSO and Queen’s Printer for Scotland. The use of the ONS statistical data in this work does not imply the endorsement of the ONS in relation to the interpretation or analysis
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