broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM. The authors emphasize the need for a cross-functional, process-oriented approach that positions CRM at a strategic level. They identify five key cross-functional CRM processes: a strategy development process, a value creation process, a multichannel integration process, an information
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Integrated Global Marketing Case Study Capella University MBA 6012 Integrated Global Marketing COMPANY Since 1971 Starbucks Coffee and Tea has set out to be a different kind of company. Starbucks started out as a single store in Seattle’s historic Pike Place Market with a narrow storefront and some of the world’s finest fresh-roasted whole bean coffees. In 1981 a customer named Howard Schultz walked into Starbucks and had his first cup of Sumatra coffee. From then on Schultz was drawn
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THE NEW YORK TIMES COMPANY: A Case Study Analysis John J. Head WestCom Group Consulting Inc. School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 November 8, 2012 ©2012 John J Head Source: New York Times Co. Table of Contents I. Historical Overview 1 Early steps 2 Diversification 3 Challenges, changes 4 II. Organizational structure 5 Table 1 5 III. Business Operations 6 Table
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What Leaders Really Do by John P Kotter . Reprint r0111f December 2001 Required Reading r0111a Barbara Kellerman HBR Survey Personal Histories: Leaders Remember the Moments and People That Shaped Them r0111b Primal Leadership: The Hidden Driver of Great Performance r0111c Daniel Goleman, Richard Boyatzis, and Annie McKee HBR Roundtable All in a Day’s Work r0111d A roundtable with Raymond Gilmartin, Frances Hesselbein, Frederick Smith, Lionel Tiger
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THE NATION’S NEWSPAPER BS2003-01a Collegiate Case Study Enron law firm called accounting practices 'creative' By Greg Farrell www.usatodaycollege.com Accounting fraud Part I: The problems “Creative accounting” is not a new technique, but it can certainly be a costly one. Businesses feel the pressure to appear profitable in order to attract investors and resources, but deceptive or fraudulent accounting practices often lead to drastic consequences. Are these so-called creative practices
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For the exclusive use of K. HORTON 9-607-143 REV: SEPTEMBER 26, 2007 FRANCES X. FREI AMY C. EDMONDSON CHRISTINE HARRIS-VAN KEUREN ELIOT SHERMAN Cleveland Clinic Dr. Delos “Toby” Cosgrove, cardiothoracic surgeon and president and CEO of Cleveland Clinic, emerged from the operating room on a January afternoon in 1996 having just changed the way he, and subsequently the world, approached heart surgery. A trip to Stanford University Medical School had convinced him it was possible to operate
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Presented to the Undergraduate Faculty of the Department of Philosophy and Religious Studies College of Arts and Sciences University of San Carlos In Partial Fulfillment of the Course Requirement in Legal Philosophy James Clyde Castillote Ranario October 2014 1. Introduction The history of mankind, passed through generations to generations in written and oral accounts, never failed to mention the rise and fall of great civilizations. In every epoch that mankind has gone through, a certain society
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a. Mission b. Principles i. Customer Focus ii. Leadership Commitment iii. Inclusion of Communications in Planning and Operations iv. Information Collection, Analysis and Dissemination v. Media Partnership c. Conclusion 2. Case Studies a. Risk Communication During the Washington D.C. Sniper Crisis b. The Homeland Security Advisory System c. A Comparison of Leadership Between Two Outbreaks of Smallpox in the United States: New York City, 1947, and Milwaukee, 1894
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vantage//~‘L~ FIRST-MOVER ADVANTAGES Marvin B. Lieberman David B. Montgomery’ October 1987 Research Paper No. 969 1The authors are, respectively, Assistant Professor of Business Policy, and Robert A. Magowan Professor of Marketing, at the Stanford Business School. We thank Piet Vanden Abeele, Rajiv Lal, Mark Satterthwaite and Birger Wernerfelt for helpfiul discussions on earlier drafts. The Strategic Management Program at Stanford Business School provided financial support. / ~‘N
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rP os t W14161 APPLE INC.: MANAGING A GLOBAL SUPPLY CHAIN 1 Ken Mark wrote this case under the supervision of Professor P. Fraser Johnson solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. op yo This publication may not be transmitted, photocopied, digitized or otherwise
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