The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION ................................................................................................
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Brand Management Brand Audit Term Project Contents Brand Audit 4 Brand Inventory 5 History 5 Company Profile 5 Collection 6 Current Positioning In The Marketplace 7 Communication strategy 7 Celebrity endorsement 7 Mystery 8 Product-Related Attributes 8 Pricing and Distribution Strategy 9 * Brand report card 9 Brand Exploratory 10 Customer Knowledge 10 * Perceptual Map 10 * Image Assosiations 10 Current Sources of Brand Equity 10 Rolex Ambassadors 11
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stood to profit from understanding how and why their customers buy. On the other hand not understanding your customer’s motivations, needs and preferences can hurt. In Kenya, companies like Elliott’s and Sang Yong Motors failed. Consider also the case of Kodak when it introduced its Advantage camera and proudly marketed it as a high-tech product but to a generation (usually referred to as middle-aged baby comers) for which the bells and whistles of new technology had lost their appeal. It was a
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On September 11, 1985, Pete Rose did what most thought was impossible. With a base hit against the San Diego Padres, Rose broke Ty Cobb’s long-standing hit record to reach 4,192 hits in his career. A several minute long celebration followed Rose’s historic accomplishment. Once Rose hung up his cleats for the final time, he was the holder of several Major League Baseball records, many of which still stand today. Rose, also known as Charlie Hustle, was adored by the American population. He personified
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The morning consisted of each of us giving an introduction in front of the camera and in front of other members on the course. I was trying to keep my eye line correct, keep up a high level of energy to engage the audience and ensuring my presenting skills were appropriate, thinking about body language, clarity, diction and maintaining a smile. The afternoon involved using autocue effectively and being able to read without it being obvious to the viewer. Rather than reading the text, it is important
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1986, Business & Economics, 260 pages. . The Portable MBA , Robert F. Bruner, Feb 7, 2003, Business & Economics, 341 pages. Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and. Winning Behavior What the Smartest, Most Successful Companies Do Differently, Terry R Bacon, David George Pugh, 2003, Business & Economics, 352 pages. "In an age where even the best products are quickly imitated
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SWATCH Watch U.S.A.: Creative Marketing Strategy “Vision is the art of seeing things invisible” - JONATHAN SWIFT INTRODUCTION As speaker after speaker paid tribute to the extraordinary skills that had earned him the award of “Marketing Executive of the Year”, Max Imgruth, President of Swatch Watch U.S.A., grew more and more uneasy. Fully confident that the product that changed the watch industry forever, the Swatch watch, would enjoy continued success, Imgruth nonetheless left the need to change
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UNLV Theses/Dissertations/Professional Papers/Capstones 8-1-2010 Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares Lisa Y. Thomas University of Nevada, Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the Marketing Commons, and the Real Estate Commons Repository Citation Thomas, Lisa Y., "Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares" (2010)
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26 Failure 27 Impact Analysis Framework 29 Case Studies 34 Conclusion 37 Facts and Figures
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vrii-1~l‘; 1-:l:~:1:$ UNDERNI NGS MINISTERIET Studemereksamen 2. delpmve kl. 09.00 -14.00 Onsdag den 25. maj 2011 Id. 9.00 - 14.09 Side 1 af 12 sider Answer either A or B A The texts in section A focus on the trend “Living Apart Together” (L.A.T.). Write a paper (700-1000 words) in which you answer the following questions. Answer the questions separately. 1. 2. 3. Explain what “Living Apart Together” is, and give an outline of the different views presented in texts 2 and 3. Text
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